Loading
Search
NEWS STORIES

Changing with the Times at WD FlooringSubmitted: 05/06/2013

Ben Meyer
Executive Producer
bmeyer@wjfw.com


LAONA - The type of timber harvested in the Northwoods won't change much from year to year.

But a main product it can become wood flooring has undergone a big transformation.

WD Flooring in Laona is a success story with that change.

Last fall, they laid out plans to double their workforce and refurbish a new manufacturing building.

That was so they could better move out of the business of thin strip flooring to the economical and popular prefinished engineered wood flooring.

"Styles of flooring have changed dramatically in the past ten years. I think we've seen more change in this industry - which, really, for a hundred years had been stagnant and had seen little innovation - we've seen more innovation in the past five years than we did in the previous one hundred," says WD Flooring President Peter Connor.

They've hired about half of the 58 new employees they originally planned on so far, with more to come.

The changing flooring landscape - and WD Flooring's change with it - earned them honors.

They took home the Floor of the Year prize at the National Wood Flooring Association convention in Dallas.

"Winning an award like that is a tremendous affirmation of all the hard work that we put in for the last five or six years with regard to changing the products that we're doing, and going into a new course to put us in good stead over the next hundred years as we continue to grow as a company," says Connor.

The winning floor was installed at a penthouse in Minneapolis.

Text Size: + Increase | Decrease -
| Print Story | Email Story
Sponsored in part by HodagSports.com





 IN OTHER NEWS
What We're Working OnSubmitted: 09/26/2016

- Tonight on Newswatch 12:

Two people in Sugar Camp safely escaped a house fire that heavily damaged their garage. We'll give you the latest details.

Plus, we'll bring you new information on an attempt by Marathon County officials to keep drivers safe from cows that were let loose from an accident on Highway 29.

We'll bring you the details on these stories and more tonight on Newswatch 12 - news from where you live.

+ Read More

PULASKI - A police department in northeastern Wisconsin has set up a "safe room" at its station with external, around-the-clock access.

Pulaski Police Chief Mark Hendzel says the room with its heavy steel door and internal locks could be a lifesaving place, depending on the situation. Hendzel tells WLUK-TV it could be used by domestic violence or sexual assault victims and possibly those subjected to road rage.

+ Read More

Play Video

GREEN BAY - When attending an NFL game, you will likely pay for the tickets, travel expenses, food, and PARKING. And finding the parking might be more work than you bargained for.

But finding parking near Lambeau Field on game days can be more convenient than you might think.

+ Read More

Play Video

RHINELANDER - Food pantries help out families and people in times when they need it, but sometimes the food pantry needs a little help too.

The Rhinelander Area Food Pantry needs more financial donations to help it purchase food and pay the bills.

+ Read More

Play Video

EAGLE RIVER - In Eagle River this weekend, seven wounded warriors from around the country were able to enjoy the relaxation of being outdoors.

Marine Tyson Scott always wondered how outdoor activities helped people heal. He may never know the answer to that question, but what he does know is the outdoors has helped him and many other veterans.

+ Read More

PITTSBURGH - Arnold Palmer brought a country-club sport to the masses with a hard-charging style, charisma and a commoner's touch. At ease with both presidents and the golfing public, and on a first-name basis with both, "The King" died Sunday in Pittsburgh. He was 87.

+ Read More

GERMANTOWN - Officials say three people were burned when gasoline was thrown onto a burning fire pit in Germantown, causing an explosion.

+ Read More
+ More General News
Search: 




Click Here