Loading
Search
NEWS STORIES

Changing with the Times at WD FlooringSubmitted: 05/06/2013
Ben Meyer
Ben Meyer
Managing Editor / Senior Reporter
bmeyer@wjfw.com

Changing with the Times at WD Flooring
LAONA - The type of timber harvested in the Northwoods won't change much from year to year.

But a main product it can become wood flooring has undergone a big transformation.

WD Flooring in Laona is a success story with that change.

Last fall, they laid out plans to double their workforce and refurbish a new manufacturing building.

That was so they could better move out of the business of thin strip flooring to the economical and popular prefinished engineered wood flooring.

"Styles of flooring have changed dramatically in the past ten years. I think we've seen more change in this industry - which, really, for a hundred years had been stagnant and had seen little innovation - we've seen more innovation in the past five years than we did in the previous one hundred," says WD Flooring President Peter Connor.

They've hired about half of the 58 new employees they originally planned on so far, with more to come.

The changing flooring landscape - and WD Flooring's change with it - earned them honors.

They took home the Floor of the Year prize at the National Wood Flooring Association convention in Dallas.

"Winning an award like that is a tremendous affirmation of all the hard work that we put in for the last five or six years with regard to changing the products that we're doing, and going into a new course to put us in good stead over the next hundred years as we continue to grow as a company," says Connor.

The winning floor was installed at a penthouse in Minneapolis.

Text Size: + Increase | Decrease -
| Print Story | Email Story
Sponsored in part by HodagSports.com





 IN OTHER NEWS

Play Video

PRICE COUNTY - Sitting on a bike is where Tessa Otto finds her freedom. 

"Riding on a Harley is unlike any feeling you're ever going to have," said Tessa as she stood beside her 2018 Street Glide Special.

"This is probably the coolest thing I'll ever do in my life. I'm peaking now at 20," said Tessa with a laugh. 

+ Read More

Play Video

LAKE TOMAHAWK -
A U.S. Marine wanted special cabin where veterans and their families could grieve the loss of others.

Matt Raimer never got to see that cabin built.  He lived until he was 25.  Now, Raimer's family is teaming with Camp American Legion in Lake Tomahawk to build Matt's dream.

Work started on a project at Camp American Legion in Lake Tomahawk Wednesday.

The project offers families of America's fallen service members a place to heal and grieve away from the noise of daily life.

+ Read More

MERRILL - Lincoln Community Bank will get a new owner this fall.

The Merrill-based bank was bought by mBank, which is based in the Upper Peninsula.

Lincoln Community Bank has branches in Merrill and Gleason.

The transaction will increase mBank's number branch locations from 29 to 31.

Eight are in Wisconsin.

+ Read More

MADISON - Governor Scott Walker has activated the National Guard to help with recovery efforts following destructive flooding in northern Wisconsin.

Portions of northern Wisconsin saw as much as a foot of rain over the weekend. Ashland, Bayfield, Burnett, Douglas and Iron counties remain in a state of emergency.

+ Read More

RHINELANDER - Nicolet College offers incoming students a faster way to get through the hassle of the college application process.Wednesday's "Quick Start" day in Rhinelander gave students one-on-one attention with career coaches and college advisors.

Nicolet staff walked students through applications, assessments and financial aid to make sure they don't get overwhelmed.

Career coach Angeline von Neupert said "Quick Start" gives students and staff an opportunity to get to know each other.

"It's really neat to get to know the students individually and kind of walk them through the process. It's cool to come together as a team. We're usually scheduling them and then they come back and go back and forth," said von Neupert

Fall classes start in August. If students missed Quick Start day they can schedule a meeting with a Nicolet College advisor.


+ Read More

Play Video

MERRILL - As Linda DeBroux walks through Merrill High School, she can see the halls she helped create.

What started as plain, whitewashed walls now look like an art gallery. For each of the last 13 summers, DeBroux has guided a select group of her art students to create murals to fill the walls.

"When I walk down, I don't just see the painting, I see the student, right there, painting on that wall," she said Wednesday. "I think of all the struggles, the struggle points they had, and parts where they celebrated."

Murals by ten students this week will bring the total to 157 on school walls. Like it does every summer, it will take long days to accomplish the project.

+ Read More

TOMAH - A veteran went missing from the Tomah VA campus Tuesday. 

Police need help finding Michael Bates, 70, who has reported memory issues. 

+ Read More
+ More General News
Search: 





Click Here