ROTHSCHILD - Republican National Committee Chairman Reince Priebus wants a bold image overhaul for his party.
We spoke with him and other state leaders about how they're going to do it at the Wisconsin Republican Convention that wrapped up today in Rothschild.
"This is not a time to sulk, this is not a time to sink, this is not a time to drown your sorrows. This is a time to take stock; figure out what it is to improve on," says Congressman, and 2012 vice presidential candidate, Paul Ryan.
Take stock is exactly what RNC Chairman Reince Priebus did. In March he presented what he called an "autopsy" of the party following nationwide losses including the White House.
"We haven't run a decisive presidential race in 24 years. So what's going on? I want to talk to you about that," Priebus said to the crowd at the convention.
In the report he offered blunt criticism of the party's image. It said the majority of poll respondents viewed the GOP as a party of "stuffy old men" that is "out of touch" and even "scary".
"I think it was spot on the money. I think what Reince did was a sobering assessment of what did we do right, what did we do wrong, where do we have room for improvement? If you don't win a national election you need to do that kind of analysis," says Ryan.
"Sometimes I think our party hasn't done a good enough job of trying to reach out. And I think that's what we need to focus on, is opening up our arms as wide as we can, listening to folks who might not agree with us on every single issue," says Robin Vos, Speaker of the Assembly.
The report says the party needs to be more inclusive and connect with more female, youth, gay and minority voters. But the question is, how? Do they need to figure out how to become more moderate on issues that are important to those voters?
"I think it's a matter of kind of what our moms used to say, 'It's not what you say, but how you say it'. And I also think it's a matter of using grace and love in your tone, which is a pretty good rule to live by. I think we all try to do that in our lives. But I think in politics you have to be reminded that love and grace is part of the conversation," says Priebus.
One of those ongoing conversations on immigration reform. Ryan is a vocal supporter; to the point of publicly disagreeing with Congressman Jim Sensenbrenner at the convention this weekend.
So if some republicans want to meet democrats in the middle on an issue other republicans aren't willing to bend on-- will the infighting just be more destructive?
"There are a lot of other issues like this that have to be solved, that have been very difficult. And that's why we have got to start talking to each other," says Ryan.
Looking forward, Wisconsin republicans agree the state is the model the national GOP should follow if they want to get back into the White House.
"I think Wisconsin's really a leader for the rest of the country. We have been doing a good job of broadening our coalition," says Vos.
"I think the Republican Party of Wisconsin, nationally, has shown how republicans ought to conduct themselves," says Ryan.
"They've shown the rest of the country how to get it done, and we want to do what Wisconsin's doing all over America," says Priebus.
EAGLE RIVER - Eagle River's Natalie Decker signed with Venturini Motorsports earlier this spring.
When she became a part of the group, she noticed they did a lot of events with PADD, People Against Distracted Driving.
She got involved in that cause by bringing it back to Eagle River for the UTV/ATV Championships.
Her and her family took the annual scavenger hunt and turned it into an event to bring awareness to PADD
Decker thinks her young age can help make an impact on other young drivers.
"It's not like we're 21 yet and drinking and driving. That's another bad thing, but this is becoming even worse. I want to hit all the young kids that follow me, even on my Instagram or Facebook," said Decker.
Once Decker gets across the serious message of PADD, then comes the actual scavenger hunt.
The participants in the event had some funny challenges.
"They had to do crazy stuff like get a picture with a purple sock and a high heel, and all these crazy things and stop at all the bars across Eagle River," said Decker.
If you would like to learn more about PADD, follow the link below.
MERRILL - When you live to be 100, you often often outlive your friends and even family members.
Lenore Ehlert, from Merrill, turned 100 years old on Wednesday.
"Well, actually, it doesn't feel much different, it's just another day," said Ehlert.
While celebrating that milestone, she found herself thinking of her husband who she lost 65 years ago.
Her husband, Merrill Police Captain, Elmer Krueger was shot and killed while on duty in July of 1952.
"July 19th and he died about three days later," said Ehlert.
Records from that time show an officer's death didn't lead to weeks of ceremonies and salutes like it does now.
"After the funeral, everything was just kind of forgotten," said Ehlert.
But decades later, it's not all forgotten. Merrill police officers, members of the Lincoln County Sheriff's Office and other first responders were all at the party to show that they were bonded for life after the tragedy years ago.
"It really is truly, that Lenore is part of our family," said Michael Caylor with the Lincoln County Sheriff's Office.
In addition to law enforcement, Governor Scott Walker, Congressman Sean Duffy and Attorney General Brad Schimel all wrote Lenore letters wishing her a happy birthday.
"It's quite an honor and I know part of it is for my husband and his memory," said Ehlert.
Elmer's memory was seen all throughout Lenore's special day.
"Know that you're part of the law enforcement family. Elmer was a brother, most of us didn't know him, but he's a brother nonetheless," said Lincoln County Sheriff, Jeff Jaeger.
She was surrounded by friends and family helping her celebrate her 100 years.
"If we're all to live as old and to be as loved as yourself, what a wonderful world this is going to be," said Caylor.
When asked for advice on how to live to be 100, Lenore said to keep your mind and body active, and to eat good food.
MERRILL - A $5 million facility that just opened in Merrill hopes to give people a place to learn more about heavy equipment and technology.
On Friday, Nortrax, a division of John Deere, celebrated the grand opening of a facility. Dozens of community members and officials were at the ribbon cutting.The process to open up the location on South Pine Ridge started a few years ago.
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