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NEWS STORIES

Rhinelander Chamber Wins Awards for Hodag MarketingSubmitted: 04/17/2013
Story By Lyndsey Stemm


RHINELANDER - He greets you when you drive into town, and watches over you at nearly every pub, store, even from police cars. Now Rhinelander will get even more recognition thanks to the mythical green monster we all know and love.

The Rhinelander Chamber of Commerce won two advertising awards for its use of the Hodag.

The "What is a Hodag" infographic won the awards from the American Advertising Federation.

The infographic explains the history and mythology of the iconic monster that helped put Rhinelander on the map.


Chamber Executive Director Lara Reed says having a mascot as unique as the Hodag to promote the city with is invaluable.

"It's fun. And I think that really encompasses what we're about. We don't take ourselves too seriously, and we have a lot of fun at what we do. And we hopefully put Rhinelander on the tip of somebody's tongue when they're talking about the Northwoods. 'Oh, do you know what a Hodag is? Yep, and it goes with Rhinelander, Wisconsin'," says Reed.

Locals can even benefit from a trip to the Chamber. The legend of the Hodag is so long, someone who's known him their whole life could learn something new. For example, he eats fish out of the lake but prefers a traditional fish fry with potato pancakes, and his horns can pick up every Milwaukee Brewers radio broadcast.

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Sponsored in part by HodagSports.com





 IN OTHER NEWS

MADISON - A convicted sex offender from Rhinelander can keep pictures of children he cut out of magazines.

A state appeals court dismissed new charges against Albert Chagnon Thursday.

Prosecutors charged the 33-year-old last year with 23 counts of intentionally photographing a minor without consent. Chagnon was about to be released from prison when a guard discovered a notebook in his pants containing photographs of fully-clothed young girls cut out of magazines or newspapers, including the Lakeland Times.

Chagnon argued that the charges should be dismissed because he didn't take the photographs. The 4th District Court of Appeals agreed with him Thursday, saying state law doesn't cover Chagnon's conduct.

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BOULDER JUNCTION - A Vilas County shooting range will get some financial aid thanks to the Wisconsin DNR.

The Boulder Junction Shooting Range got a grant for venue upgrades.

The range also got a grant last year.

It used the money to make its facilities handicap accessible.

Range officials say they will use this year's grant for additions.

Those include making the space more energy efficient.

"[The] money will be used for insulating the clubhouse," says Secretary of the Boulder Junction Shooting Range Pete Drahn. "It'll be used to remove doors and windows that we no longer need, and to replace a window with a more energy efficient window."

The range has gotten grants two years in a row, but it won't happen again next year.

"They've told everybody that received the grants this year that they'll start doing grants only every other year for someone who has received it," says Drahn. "So at the earliest, it would be the year after next."

The range's board members want to make the venue better for shooters, but they say they couldn't have done it without the grant's help.

"These are projects we probably wouldn't do for eons," says Drahn. "We don't receive any money from anybody except the users of the range. So we don't have a lot for our capital needs."

The range also plans to install a new fence to improve the facility's safety.

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PLUM LAKE - Some ATV riders want to be able to drive as many places as possible--and often on roads, not just designated trails. 

But some communities may not want ATV drivers to have that freedom.

One Northwoods town is trying to determine what's best for its community—whether they welcome or shun ATVs on town roads.

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MADISON - A former leader of the Wisconsin Department of Natural Resources says the agency's new reorganization plan won't fix its problems.

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MERRILL - All K-8 students in Merrill Schools will get their own iPads this fall.

Wednesday, teachers were trained on how to use the new technology.

Last year, six third grade classrooms tried out how it would work.

District leaders said parents and students involved in the pilot program liked it.

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EAGLE RIVER - You may not notice the Northwoods trade school tucked along Highway 17 in Eagle River, but one national organization thinks it deserves more attention. 

The Advanced Welding Institute will receive an award for its high graduation and employment rates.

The Accrediting Commission of Career Schools and Colleges is granting the Institute its School of Excellence Award. School administrators are invited to attend the professional development conference in September in Arlington, Virginia. 

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RHINELANDER - A 77-year-old woman who spends the summer and fall in Sugar Camp can celebrate after earning four medals at the 2015 Senior Olympics earlier this month.

Bev Linnihan-Moye, a frequent swimmer at the YMCA of the Northwoods, says she just feels great in the water, especially after an ankle injury a few years ago.

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