Loading
Search
NEWS STORIES

Rhinelander Chamber Wins Awards for Hodag MarketingSubmitted: 04/17/2013
Story By Lyndsey Stemm


RHINELANDER - He greets you when you drive into town, and watches over you at nearly every pub, store, even from police cars. Now Rhinelander will get even more recognition thanks to the mythical green monster we all know and love.

The Rhinelander Chamber of Commerce won two advertising awards for its use of the Hodag.

The "What is a Hodag" infographic won the awards from the American Advertising Federation.

The infographic explains the history and mythology of the iconic monster that helped put Rhinelander on the map.


Chamber Executive Director Lara Reed says having a mascot as unique as the Hodag to promote the city with is invaluable.

"It's fun. And I think that really encompasses what we're about. We don't take ourselves too seriously, and we have a lot of fun at what we do. And we hopefully put Rhinelander on the tip of somebody's tongue when they're talking about the Northwoods. 'Oh, do you know what a Hodag is? Yep, and it goes with Rhinelander, Wisconsin'," says Reed.

Locals can even benefit from a trip to the Chamber. The legend of the Hodag is so long, someone who's known him their whole life could learn something new. For example, he eats fish out of the lake but prefers a traditional fish fry with potato pancakes, and his horns can pick up every Milwaukee Brewers radio broadcast.

Text Size: + Increase | Decrease -
| Print Story | Email Story
Sponsored in part by HodagSports.com





 IN OTHER NEWS

SHAWANO - Health workers want to stop the spread of an infectious disease in the Shawano area.

The Shawano-Menominee County Health Department is investigating an outbreak of a disease called  shigella.

The disease causes flu-like symptoms.

It's been connected to several day care centers in Shawano and Hillcrest Primary School.

Health officers say shigella is very contagious.

Those who become ill should stay home to avoid spreading it.

The disease usually lasts five to seven days.

Washing hands and other hygiene measures can help stop its spread.

+ Read More

ARBOR VITAE -
Deputies in Vilas County needs help finding a suspect that broke into a local business recently, according to the Vilas County Sheriff's Office.

The suspect triggered an alarm at the Little Creek Coffee Company in Arbor Vitae on June 22.

+ Read More

Play Video

PHILLIPS, TRIPOLI - Heavy rains dumped three or more inches of rain on parts of Price and Lincoln counties over the weekend.

The precipitation has left farmers in the area watchful as to how it will impact their crops.

"The low spots are going to continue to be wet," said Jeremy Pesko, a farm partner at United Pride Dairy in Phillips.

+ Read More

PRICE COUNTY - The Price County Sheriff's Office says that 76-year-old Lola Schmidt died after a truck vs. train crash on Saturday.

The crash happened at the intersection of County Road D and the Canadian National Railroad tracks in the town of Knox.

+ Read More

RHINELANDER - Rhinelander's July 4th parade will follow a slightly different route this year, due a major downtown reconstruction project.  But the parade organizer says people are as excited as ever for the celebrations.

Instead of going down Brown Street as in years past, the parade will step off right in front of the Oneida County Courthouse on Oneida and Davenport Streets.  The route will then go down Pelham Street, past City Hall, and north up Courtney ending at Young Street.

"We know there's excitement when they're saying, 'Is there going to be a parade? Is there going to be a parade? How are you going to do it,'" parade director Dale Schlieve said.

+ Read More

Play Video

PHILLIPS - Having just finished her sophomore year in high school, Park Falls' Allison Michels can barely drive a car legally. But even at a young age, she, like many high schoolers in Price County, is already taking college-level classes at Northcentral Technical College.

Michels is taking advantage of a summer Certified Nursing Assistant class at NTC's Phillips campus.

+ Read More

Play Video

LAONA - This time last year, staff at Camp LeFeber in Laona thought they weren't going to have another season. The Boy Scout Camp was set to close last summer, but with the help of one group and people in the community, it'll stay open this year and perhaps for years to come. 

Camper Erik Norlock has made the trip from Whitefish Bay to Camp LeFeber in Laona since he finished 5th grade. 

"I care a lot about every single scout that we have here," said Norlock. "And being about to do it in such an amazing place is really something that touches home for me."

But the now high school graduate and hundreds more boy scouts who travel to the camp every year almost didn't have a place to go back to. 

+ Read More
+ More General News
Search: 




Click Here