Rhinelander Chamber Wins Awards for Hodag MarketingSubmitted: 04/17/2013
Story By Lyndsey Stemm

RHINELANDER - He greets you when you drive into town, and watches over you at nearly every pub, store, even from police cars. Now Rhinelander will get even more recognition thanks to the mythical green monster we all know and love.

The Rhinelander Chamber of Commerce won two advertising awards for its use of the Hodag.

The "What is a Hodag" infographic won the awards from the American Advertising Federation.

The infographic explains the history and mythology of the iconic monster that helped put Rhinelander on the map.

Chamber Executive Director Lara Reed says having a mascot as unique as the Hodag to promote the city with is invaluable.

"It's fun. And I think that really encompasses what we're about. We don't take ourselves too seriously, and we have a lot of fun at what we do. And we hopefully put Rhinelander on the tip of somebody's tongue when they're talking about the Northwoods. 'Oh, do you know what a Hodag is? Yep, and it goes with Rhinelander, Wisconsin'," says Reed.

Locals can even benefit from a trip to the Chamber. The legend of the Hodag is so long, someone who's known him their whole life could learn something new. For example, he eats fish out of the lake but prefers a traditional fish fry with potato pancakes, and his horns can pick up every Milwaukee Brewers radio broadcast.

Text Size: + Increase | Decrease -
| Print Story | Email Story
Sponsored in part by HodagSports.com

What We're Working OnSubmitted: 10/25/2016

- Tonight on Newswatch 12:

Chelsea Clinton is in Stevens Point today campaigning for her mother. Will hear what she has to say about her mom's presidential bid.

American Legion National Commander Charles Schmidt stopped by the Wausau post this morning and listened to Post 10 members tell stories and offer suggestions to bring to lawmakers in Washington, D.C. You'll hear what he feels are the important issues veterans are facing.

And we'll give you a preview inside the Park Falls House of Horrors which participants say is guaranteed to frighten anyone this Halloween.

We'll bring you the details on these stories and more tonight on Newswatch 12 - news from where you live.

+ Read More

MADISON - Groups challenging Wisconsin's voter identification law in court don't believe the state's plan for additional education will do enough.

Earlier this month, federal Judge James Peterson approved a Department of Transportation plan to clarify the process for people who lack photo ID to get voting credentials.

That happened after media reports showed Division of Motor Vehicle employees were giving people inaccurate information.

The court-approved plan includes handouts and website clarifications.

+ Read More

GREEN BAY - Newly released emails show Green Bay's city clerk refused to set up an early voting site on the University of Wisconsin-Green Bay campus in part because she feared the site would help Democrats.

One Wisconsin Institute, a liberal advocacy group, obtained emails from City Clerk Kris Teske that show state Rep. Eric Genrich, a Green Bay Democrat, was pressing her in August to open an early voting site on the campus. Teske refused, citing budget constraints, ballot security and staffing issues.

+ Read More

Play Video

WISCONSIN - This year marks the third highest bear harvest in state history.

The totals cement Wisconsin's title as the best state in the U.S. for bear harvests with 4,643 registered.

But it wasn't all good news for bear hunters. 

This year also marked the highest number of hunting dog deaths.

+ Read More

Play Video

RHINELANDER - A Marathon County man who drove to Rhinelander to meet up with a 15-year-old girl for sex told police he nearly turned around.

Instead, Dustin Zernicke pulled into the Shopko parking lot Friday night and found officers waiting for him.

The 35-year-old Zernicke made his initial appearance in Oneida County Court Monday afternoon.  Undercover officers posted an ad on Craigslist pretending to be a 15-year-old girl.  The post said "Mom sent me [to] Rhinelander for the weekend and I have nothing to do."

+ Read More

Play Video

MERRILL - The Merrill Fire Department sees the need for more, younger EMTs to get into the business. Like other area departments, it wants to ensure its staff will stay strong for years into the future.

People like Dylan Schielke can help make that happen.

+ Read More

EAGLE RIVER - Many of us already put out the scary decorations and pumpkins for some Halloween spirit. But if you're looking to take it up a notch, dress like a zombie and grab your running shoes this Saturday.

+ Read More
+ More General News

Click Here