Rhinelander Chamber Wins Awards for Hodag MarketingSubmitted: 04/17/2013
Story By Lyndsey Stemm

Rhinelander Chamber Wins Awards for Hodag Marketing
RHINELANDER - He greets you when you drive into town, and watches over you at nearly every pub, store, even from police cars. Now Rhinelander will get even more recognition thanks to the mythical green monster we all know and love.

The Rhinelander Chamber of Commerce won two advertising awards for its use of the Hodag.

The "What is a Hodag" infographic won the awards from the American Advertising Federation.

The infographic explains the history and mythology of the iconic monster that helped put Rhinelander on the map.

Chamber Executive Director Lara Reed says having a mascot as unique as the Hodag to promote the city with is invaluable.

"It's fun. And I think that really encompasses what we're about. We don't take ourselves too seriously, and we have a lot of fun at what we do. And we hopefully put Rhinelander on the tip of somebody's tongue when they're talking about the Northwoods. 'Oh, do you know what a Hodag is? Yep, and it goes with Rhinelander, Wisconsin'," says Reed.

Locals can even benefit from a trip to the Chamber. The legend of the Hodag is so long, someone who's known him their whole life could learn something new. For example, he eats fish out of the lake but prefers a traditional fish fry with potato pancakes, and his horns can pick up every Milwaukee Brewers radio broadcast.

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Sponsored in part by HodagSports.com


ARBOR VITAE - An Arbor Vitae restaurant may be relatively new to the area, but regulars quickly started packing the place every Friday for fish fry.

Ron and Marlena Schisel opened Outback 51 about a year ago.

They say it was tough being the "newbies" at first, but their fish fry got people in the door from the start.

Bluegill is the favorite plate at this fish fry.

" Surprisingly we sell more bluegill more than any other fish. It is a Northwood's native fish, people want to see if it takes the fish that they have when they clean fish," says Ron.

Outback 51 serves fish fry Fridays starting at 11 a.m.

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CRANDON - An inmate in the Forest County Jail committed suicide Wednesday morning. 

According to a press release from the Forest County Sheriff's Office, jail staff found the man shortly after 6:30 a.m.

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ASHLAND COUNTY - The Ashland County Board has rejected a $9.5 million wrongful death claim from the family of a 14-year-old boy who was fatally shot by a sheriff's deputy.

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RHINELANDER - The ground won't thaw for another month or so, but you can start planning your garden now.

You'll have to wait until mid-May to plant flowers, but you can get away with some vegetable seeds.

Bare root plants are also a good option for early-spring. Those include apple trees, blueberry and raspberry bushes.

"We can help out here when you come out and make sure you get everything you need to get started."

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EAGLE RIVER - Now that spring has sprung, many of us will be looking forward to warmer temperatures.

But these cool temperatures are keeping sap harvesters in business.

For the last 23 years, Yukon Jack has made his own maple syrup from trees in his own yard in Eagle River.

"Normally, I make 30 to 40 gallons," said Jack.

This year, things are looking good for Jack and his syrup.

"This is going to be a good year," said Jack.

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WOODRUFF - The state will no longer use county-by-county rules to attempt to slow the spread of deadly emerald ash borer (EAB).

Next Friday, all of Wisconsin will be under an EAB quarantine. That means ash wood can now move freely around the state.

In the current system, individual counties are quarantined only if the tree pest was found there. The state restricted the movement of ash wood between infected counties and those free from EAB, trying to keep more areas "clean."

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EAGLE RIVER - You typically find cotton or denim running through her sewing machine, but Chris Gaffron has been sewing a lot of plastic lately.

"It's just straight stitching, so anyone can do it," Gaffron said.

The "StitchIt" custom embroidery store owner worked on sewing old plastic feed bags from a friend's horse barn, which don't biodegrade.  Gaffron and her friend talked about ways to make better use of the trash and came up with an idea to help the homeless.

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