RHINELANDER - He greets you when you drive into town, and watches over you at nearly every pub, store, even from police cars. Now Rhinelander will get even more recognition thanks to the mythical green monster we all know and love.
The Rhinelander Chamber of Commerce won two advertising awards for its use of the Hodag.
The "What is a Hodag" infographic won the awards from the American Advertising Federation.
The infographic explains the history and mythology of the iconic monster that helped put Rhinelander on the map.
Chamber Executive Director Lara Reed says having a mascot as unique as the Hodag to promote the city with is invaluable.
"It's fun. And I think that really encompasses what we're about. We don't take ourselves too seriously, and we have a lot of fun at what we do. And we hopefully put Rhinelander on the tip of somebody's tongue when they're talking about the Northwoods. 'Oh, do you know what a Hodag is? Yep, and it goes with Rhinelander, Wisconsin'," says Reed.
Locals can even benefit from a trip to the Chamber. The legend of the Hodag is so long, someone who's known him their whole life could learn something new. For example, he eats fish out of the lake but prefers a traditional fish fry with potato pancakes, and his horns can pick up every Milwaukee Brewers radio broadcast.
MADISON (AP) - \Wisconsin dairy farmers have broken their streak of year-over-year production increases.
The U.S. Department of Agriculture says Wisconsin farmers produced about 2.5 billion pounds of milk last month, down 0.6 percent from 2017.
Bob Cropp is a professor emeritus at the University of Wisconsin-Madison. He tells Wisconsin Public Radio that the slowdown in production is good for milk prices. Prices have been low for three straight years because of an abundance of milk on the market.
The USDA report says there were 5,000 fewer cows in the state compared to last year.
Darin Von Ruden is president of the Wisconsin Farmers Union. He says farms that remained open faced cold and snowy conditions this spring.
Cropp says some experts believe milk prices may reach $17 per 100 pounds by November.
BEAVER DAM (AP) - Wisconsin Democratic voters are getting nervous over their large field of candidates running for governor.
The primary isn't until Aug. 14. No one has emerged as the clear front-runner ahead of next weekend's state convention. And no one is showing signs of dropping out.
Meanwhile, Republican Gov. Scott Walker is stockpiling resources and is in the middle of a $1.4 million TV ad campaign where he's run three ads unopposed touting his record.
Democrat Denise Hutchison, of Green Bay, says she hopes the field will narrow. She's optimistic that may happen after this weekend's state Democratic Party convention. But she also thinks whoever wins the primary will get the full support of Democratic voters.
Disclaimer: All information deemed reliable but not guaranteed and should be independently verified. Rockfleet Broadcasting / Northland Television, Inc. and By Request Web Designs shall not be held responsible for any typographical errors, misinformation, or misprints.