Loading
Search
NEWS STORIES

Rhinelander Chamber Wins Awards for Hodag MarketingSubmitted: 04/17/2013
Story By Lyndsey Stemm


RHINELANDER - He greets you when you drive into town, and watches over you at nearly every pub, store, even from police cars. Now Rhinelander will get even more recognition thanks to the mythical green monster we all know and love.

The Rhinelander Chamber of Commerce won two advertising awards for its use of the Hodag.

The "What is a Hodag" infographic won the awards from the American Advertising Federation.

The infographic explains the history and mythology of the iconic monster that helped put Rhinelander on the map.


Chamber Executive Director Lara Reed says having a mascot as unique as the Hodag to promote the city with is invaluable.

"It's fun. And I think that really encompasses what we're about. We don't take ourselves too seriously, and we have a lot of fun at what we do. And we hopefully put Rhinelander on the tip of somebody's tongue when they're talking about the Northwoods. 'Oh, do you know what a Hodag is? Yep, and it goes with Rhinelander, Wisconsin'," says Reed.

Locals can even benefit from a trip to the Chamber. The legend of the Hodag is so long, someone who's known him their whole life could learn something new. For example, he eats fish out of the lake but prefers a traditional fish fry with potato pancakes, and his horns can pick up every Milwaukee Brewers radio broadcast.

Text Size: + Increase | Decrease -
| Print Story | Email Story
Sponsored in part by HodagSports.com





 IN OTHER NEWS

Play Video

EAGLE RIVER - Christmastime usually reminds people of Christmas music, gift-giving, and spending time with family. But for Genie and Tom Gruhn, two Northwoods residents, it's the ideal chance to volunteer their time.

"We love to volunteer, and Salvation Army is such a good organization," said Genie.

+ Read More

Play Video

BOULDER JUNCTION - An interesting holiday display sits in front of a Boulder Junction taxidermy shop every year around this time. 

For the past 20 years, the display of Santa and his reindeer has sat front and center by the entrance of the American Institute of Taxidermy. Owner Dennis Rinehart made the display over 40 years ago. 

+ Read More

Play Video

ANTIGO - People in Antigo always look forward to the first Wednesday in December, when dozens of cooks gather downtown for the annual Chili Cook Off.

Wednesday's event will be the 19th yearly cook off on Fifth Avenue. The cooks have their chili going all day, and sampling opens to the public at 5:30 p.m.

+ Read More

Play Video

LAC DU FLAMBEAU - Two days ago, the Army Corps of Engineers denied the easement for the Dakota Access Pipeline. But that might not end the fight.

+ Read More

Play Video

PHILLIPS - The Northwoods pretty much kept away a disease nearly guaranteed to kill oak trees. Oak wilt was mainly a southern and central Wisconsin problem, at least until last week.

+ Read More

Play Video

ANTIGO - New carpet, fresh paint, and an upgraded circulation desk made for a whole new look at the Antigo Public Library.

The library closed for an entire month this fall to work on renovations. Library director Cynthia Taylor loves how the finished product turned out.

"We're delighted," said Taylor. "The staff is delighted. The patrons are really happy about it. We're really, really grateful."

+ Read More

Play Video

WOODRUFF - DISCLAIMER: Above video shows decapitated deer heads

Hunters love to show off their prize buck.

But instead of mounting your deer's head on your wall, the DNR hopes you consider tossing the heads their way. 

"I'm not afraid to get my hands dirty," said DNR wildlife biologist Michele Woodford.

+ Read More
+ More General News
Search: 





Click Here