Loading
Search
NEWS STORIES

Rhinelander Chamber Wins Awards for Hodag MarketingSubmitted: 04/17/2013
Story By Lyndsey Stemm


RHINELANDER - He greets you when you drive into town, and watches over you at nearly every pub, store, even from police cars. Now Rhinelander will get even more recognition thanks to the mythical green monster we all know and love.

The Rhinelander Chamber of Commerce won two advertising awards for its use of the Hodag.

The "What is a Hodag" infographic won the awards from the American Advertising Federation.

The infographic explains the history and mythology of the iconic monster that helped put Rhinelander on the map.


Chamber Executive Director Lara Reed says having a mascot as unique as the Hodag to promote the city with is invaluable.

"It's fun. And I think that really encompasses what we're about. We don't take ourselves too seriously, and we have a lot of fun at what we do. And we hopefully put Rhinelander on the tip of somebody's tongue when they're talking about the Northwoods. 'Oh, do you know what a Hodag is? Yep, and it goes with Rhinelander, Wisconsin'," says Reed.

Locals can even benefit from a trip to the Chamber. The legend of the Hodag is so long, someone who's known him their whole life could learn something new. For example, he eats fish out of the lake but prefers a traditional fish fry with potato pancakes, and his horns can pick up every Milwaukee Brewers radio broadcast.

Text Size: + Increase | Decrease -
| Print Story | Email Story
Sponsored in part by HodagSports.com





 IN OTHER NEWS

MADISON - A Marine veteran died from a toxic mix of more than a dozen drugs at a U.S. Veterans Affairs facility in Tomah, Wisconsin.

Now his family has filed a wrongful death lawsuit against the U.S. government.

The federal lawsuit claims VA caregivers improperly prescribed and administered drugs to Jason Simcakoski, who died in 2014.

It also accuses the VA of failing to provide adequate emergency care for Simcakoski when he was found unresponsive.

The lawsuit was filed Monday by Simcakoski's widow.

Last year, the VA's inspector general ruled that deficiencies in care led to Simcakoski's death.

One physician was fired.

+ Read More

MADISON - Libertarian presidential nominee Gary Johnson will be making his first campaign stop in Wisconsin this week.

Johnson will hold a campaign rally Thursday night in Milwaukee.

Third party candidates are getting more attention this election.

Republican Donald Trump and Democrat Hillary Clinton both struggle with low favorability numbers both in Wisconsin and nationally.

The latest Marquette University Law School poll released earlier this month showed Johnson with 10 percent support among registered voters....and 9 percent among likely voters.

Clinton led among registered voters with 42 percent, followed by Trump at 33 percent.

+ Read More

Play Video

MINOCQUA - Successful Lac du Flambeau mixed martial artist Frank Schuman found himself in trouble with the law again last week.

Schuman is charged with 11 counts related to battery and domestic abuse in Vilas County.

+ Read More

WAUSAU - The Marathon County Sheriff's Office has released the names of two people who were killing in a Sunday car crash.

Rudolph Schleif, 88, and Emily Schleif, 87, were killed from injuries in the crash.

+ Read More

Play Video

RHINELANDER - Oneida County Board Chairman Dave Hintz knows he faces a big decision in the coming weeks.

"It would cross the vital line. It's a significant project," Hintz said Monday afternoon.

Hintz and the Oneida County Board may consider helping with a $15 million loan to bring new business to town. Last week, the Oneida County Economic Development Corporation announced that possible deal to help Rhinelander Coated Products retrofit and move into the old Printpack building on Kemp Street.

"It's a very positive reaction," Hintz remembers thinking when the news first broke.  "It's a project that has a lot of potential."

+ Read More

Play Video

MERCER - A few times, people in Mercer almost gave up.

For years, they had dreamed of a paved hiking and biking trail that would improve the look of their town, provide a new recreational outlet, and connect to the trail system in Vilas County.

More than once, it looked like it might not happen.

+ Read More

Play Video

MERRILL - From your neighbor to local volunteers, you can call many people in your community a hero. Now, you can give back to those who are making a difference.

Merrill Sheet Metal Works is a part of the Bryant Community Heroes program for the second year in a row. It's giving away a free Bryant furnace to someone in the community.

+ Read More
+ More General News
Search: 




Click Here