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Rhinelander Chamber Wins Awards for Hodag MarketingSubmitted: 04/17/2013
Story By Lyndsey Stemm

Rhinelander Chamber Wins Awards for Hodag Marketing
RHINELANDER - He greets you when you drive into town, and watches over you at nearly every pub, store, even from police cars. Now Rhinelander will get even more recognition thanks to the mythical green monster we all know and love.

The Rhinelander Chamber of Commerce won two advertising awards for its use of the Hodag.

The "What is a Hodag" infographic won the awards from the American Advertising Federation.

The infographic explains the history and mythology of the iconic monster that helped put Rhinelander on the map.


Chamber Executive Director Lara Reed says having a mascot as unique as the Hodag to promote the city with is invaluable.

"It's fun. And I think that really encompasses what we're about. We don't take ourselves too seriously, and we have a lot of fun at what we do. And we hopefully put Rhinelander on the tip of somebody's tongue when they're talking about the Northwoods. 'Oh, do you know what a Hodag is? Yep, and it goes with Rhinelander, Wisconsin'," says Reed.

Locals can even benefit from a trip to the Chamber. The legend of the Hodag is so long, someone who's known him their whole life could learn something new. For example, he eats fish out of the lake but prefers a traditional fish fry with potato pancakes, and his horns can pick up every Milwaukee Brewers radio broadcast.

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 IN OTHER NEWS
What We're Working OnSubmitted: 07/26/2017

- Tonight on Newswatch 12:

We'll take you to the preliminary hearing for a Merrill man charged with stabbing his father to death in January of 2016.

The Oneida County Department on Aging is offering vouchers to seniors good for 25 dollars' worth of fruit and vegetables at any approved farmers' market. We'll tell you how you can find out if you qualify.

And we'll take you to the annual Great Library Worm Race taking place today at the Rhinelander District Library.

We'll bring you the details on these stories and more tonight on Newswatch 12 - news from where you live.

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ONEIDA COUNTY - A Northwoods organization wants to keep adding to the number of leaders we see in the community.

Leadership Oneida County is a nine-month program which aims to help build leaders and strengthen involvement. The group is currently accepting applications until August 1st.

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RHINELANDER - More than 120 people came out to the races today at the Rhinelander District Library. This year, rain moved the 29th annual worm race to the library basement, but local families still came out hoping for the fastest worm.

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RHINELANDER - One person went to the hospital Wednesday after a two car crash south of Rhinelander.

The car accident happened around 1:30 Wednesday afternoon on Highway 17 heading south between Rhinelander and Gleason.

One driver was rushed to the hospital, but Oneida County Sheriff's Sergeant Greg Gardner doesn't suspect any life threatening injuries.

"One vehicle started to slow to make a turn into their driveway and the vehicle following collided with them," said Gardner.

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ONEIDA COUNTY - The summer may be half way over, but there is still time for seniors to get Farmers Market Vouchers.

Oneida County Department on Aging offers a limited number of vouchers every summer. 

Seniors can use the vouchers at any approved farmers' markets. 

It's good for $25.00 worth of fruit and vegetables. 

"It's only $25.00 but I tell you this is such a popular program. People are calling us in May and June asking when it's going to be available," said Oneida County Department on Aging Director Dianne Jacobson. 

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THREE LAKES - Normally when we think of invasive species, we want to get rid of them. But on Tuesday in Three Lakes, people learned how to cook with invasive species.

It was all part of a cooking demonstration held at the Demmer Memorial Library. Oneida County AIS Coordinator Stephanie Boismenue led the class.

Boismenue says it's an effort to help educate the public.

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MADISON - An invitation to President Donald Trump's afternoon news conference with Wisconsin officials says electronics giant Foxconn will build a liquid-crystal display panel plant in Wisconsin.

The Associated Press obtained the invitation from a person with knowledge of the Wednesday afternoon event at the White House. The person doesn't have authorization to publicly release the information.

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