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Rhinelander Chamber Wins Awards for Hodag MarketingSubmitted: 04/17/2013
Story By Lyndsey Stemm


RHINELANDER - He greets you when you drive into town, and watches over you at nearly every pub, store, even from police cars. Now Rhinelander will get even more recognition thanks to the mythical green monster we all know and love.

The Rhinelander Chamber of Commerce won two advertising awards for its use of the Hodag.

The "What is a Hodag" infographic won the awards from the American Advertising Federation.

The infographic explains the history and mythology of the iconic monster that helped put Rhinelander on the map.


Chamber Executive Director Lara Reed says having a mascot as unique as the Hodag to promote the city with is invaluable.

"It's fun. And I think that really encompasses what we're about. We don't take ourselves too seriously, and we have a lot of fun at what we do. And we hopefully put Rhinelander on the tip of somebody's tongue when they're talking about the Northwoods. 'Oh, do you know what a Hodag is? Yep, and it goes with Rhinelander, Wisconsin'," says Reed.

Locals can even benefit from a trip to the Chamber. The legend of the Hodag is so long, someone who's known him their whole life could learn something new. For example, he eats fish out of the lake but prefers a traditional fish fry with potato pancakes, and his horns can pick up every Milwaukee Brewers radio broadcast.

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 IN OTHER NEWS

MADISON - The head of the state prison system is assuring lawmakers that Wisconsin's troubled youth prison is safe.

Department of Corrections Secretary Jon Litscher told the Assembly Corrections Committee during an informational hearing on Tuesday that the prison outside Irma is safe and secure and is focused on educating inmates.

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MINOCQUA - You can keep your pajamas on and stay barefoot to shop at one grocery store in the Northwoods.

The "Rosie" app on smartphones and online is changing how you shop.

You can order any food item at Save More Marketplace in Minocqua with a couple taps on your screen.

"I print the list you guys have chosen for the items you want," said in-store shopping expert Steph Coy.

She will load up the cart, checkout, then bag your items for delivery to your house or pick-up in store.

Save More Marketplace started using the shopping option in October.

"It's a convenience for customers who don't have the time. It is a convenience for customers who can't leave their home," said Save More Marketplace president Jim Gauden.

It costs a little extra; up to $5 if food is delivered to you.

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HAYWARD - Warm weather is forcing organizers to change the route of Saturday's American Birkebeiner ski race in northwestern Wisconsin.

As a result, the race will not finish in downtown Hayward this year.

The Birkie race course normally crosses Lake Hayward to get to downtown Hayward. But the American Birkebeiner Ski Foundation said Monday the lake is no longer an option.

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ASHLAND - Hearing your medical provider gasp usually doesn't mean anything good.  But Laura Christianson admits the first time she saw one of her hospital's newest piece of machinery it left her stunned.

"It literally took my breath away when I saw it move," Christianson said.

For five years, the radiologic technologist at Ashland Memorial Medical Center captured images of broken bones or torn muscles on machines -- some 16 years old -- often in separate rooms. That changed at MMC last fall.

"You set up an exam and all you have to do it pretty much just push a button and it moves to where you want it to move to," Christianson said.

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Fire engulfs Eagle River homeSubmitted: 02/20/2017

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EAGLE RIVER - Firefighters arrived to a home filled with flames earlier on Monday in Eagle River. It took three different fire departments to put out the fire.

It happened at a house on Highway 17 north of the Highway 45 junction. The emergency call came in just before 11 Monday morning. The Eagle River Fire Department was first on the scene.

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NORTHWOODS - Many people used the warm weekend weather to enjoy some outdoor activities. The loggers from Enterprise Forest Products spent all weekend outside as well. But they were working to bring wood out of the forest before the ground thaws. 

The soft ground is not good for loggers. Once the ground thaws, trucks and machinery will no longer be supported. They have to go out before the ground thaws to avoid damaging the land.

"We don't want to make a mess, we don't want to harm the land and so when that ground is soft, our machines rut the land. We can't do that," said owner of Enterprise Forest Products Dennis Schoeneck. 

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ONEIDA COUNTY - This weekend many of us may have seen images of a pickup truck falling through the ice on Lake Michigan. Some trucks even fell through the ice in Wausau.

So, how safe is the ice in the Northwoods?

DNR Conservation Warden Supervisor Dave Walz says this time of year the ice can melt fast, so anglers should be aware of it. He says it also depends on the lake.

"We've seen anywhere some still on the Rainbow Flowage 24 inches of ice out there this last weekend," Walz says. "A few other lakes we've seen it as thin as six inches of ice."

Walz said no one fell through the ice this weekend in the Northwoods.

No matter the temperature, even if it's below zero, it's never a guarantee that ice is safe.

"Just remember, it's never 100 percent safe out there," Walz said. "It's always at your own risk."
Walz said you should always fish with a partner for safety.

The last day ice shanties can be on lakes is March 19.

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