Loading

69°F

65°F

73°F

72°F

66°F

73°F

64°F

72°F

68°F

64°F

73°F

64°F
Search
NEWS STORIES

Rhinelander Chamber Wins Awards for Hodag MarketingSubmitted: 04/17/2013
Story By Lyndsey Stemm


RHINELANDER - He greets you when you drive into town, and watches over you at nearly every pub, store, even from police cars. Now Rhinelander will get even more recognition thanks to the mythical green monster we all know and love.

The Rhinelander Chamber of Commerce won two advertising awards for its use of the Hodag.

The "What is a Hodag" infographic won the awards from the American Advertising Federation.

The infographic explains the history and mythology of the iconic monster that helped put Rhinelander on the map.


Chamber Executive Director Lara Reed says having a mascot as unique as the Hodag to promote the city with is invaluable.

"It's fun. And I think that really encompasses what we're about. We don't take ourselves too seriously, and we have a lot of fun at what we do. And we hopefully put Rhinelander on the tip of somebody's tongue when they're talking about the Northwoods. 'Oh, do you know what a Hodag is? Yep, and it goes with Rhinelander, Wisconsin'," says Reed.

Locals can even benefit from a trip to the Chamber. The legend of the Hodag is so long, someone who's known him their whole life could learn something new. For example, he eats fish out of the lake but prefers a traditional fish fry with potato pancakes, and his horns can pick up every Milwaukee Brewers radio broadcast.

Text Size: + Increase | Decrease -
Print Story | Email Story
Sponsored in part by HodagSports.com





 IN OTHER NEWS

Play Video

EAGLE RIVER - It takes a lot of work to get a business started.

Incubators, like those in Vilas County, gives entrepreneurs the tools they need to get their company off the ground.

Brad Zdroik has been in one of the Eagle River incubators for about a year. It's helped his Deep Freeze business grow.

+ Read More

Play Video

MINOCQUA - Getting a license to become a fishing guide in Wisconsin doesn't take much effort. Applicants fill out a one-page form and send a check to the DNR.

One local guide thinks the process should include steps to ensure safety on the water. Minocqua-area fishing guide Greg Bohn wants guides to be trained in safety procedures.

"You pay a $40 fee for the license, and you're a Wisconsin Licensed Fishing Guide. It doesn't mean that you're protecting yourself. It doesn't mean that you're protecting your passengers for hire," Bohn said.

+ Read More

Play Video

WAUSAU - The Neighbor's Place Food Pantry in Wausau worries its hours make it difficult for people to get the food they need.

Right now, the pantry is open until 5 o'clock Monday through Thursday and until 2o'clock on Fridays. Those hours may not work for people who need to work during the day.

+ Read More

ACROSS WISCONSIN - Abbotsford 49, Greenwood/Granton 12

Alma/Pepin 53, Independence/Gilmanton 21

Almond-Bancroft 48, Rio 0

Antigo 35, Oconto 0

+ Read More

EAGLE RIVER - The first-ever ATV & UTV World Championship Derby is well underway. Races begin early in the morning and conclude Sunday afternoon. Derbytrack owner Chuck Decker said there are about 200 entries, or about 150 participants. 

"It's been going really good, it's a first time event," Decker said. "You know we're very used to running a lot of snowmobile events, so this is very different. There's always some hiccups when you first start out. But things are going good. People are starting to come in. There's a lot of vendors here. I think it's going to be a great weekend."
 
 Check back all weekend for more updates as the Newswatch12 news team covers it. 

+ Read More

Play Video

WAUSAU - A Wausau teen could face a jury in a murder trial next month.

15-year-old Dylan Yang is accused of stabbing and killing 13-year-old Isaiah Powell during a gang-related fight in late February.

Yang was in court Friday for a motion hearing. It's part of the judicial process where both the prosecutor and the defense file arguments that certain evidence or witnesses can't be used during trial.

+ Read More

GREEN BAY - Some football fans heading into Lambeau Field Saturday for the Green Bay Packers first preseason home game this year will encounter newly installed metal detectors.

+ Read More
+ More General News
Search: 




Click Here