Rhinelander Chamber Wins Awards for Hodag Marketing
Story By Lyndsey Stemm
RHINELANDER - He greets you when you drive into town, and watches over you at nearly every pub, store, even from police cars. Now Rhinelander will get even more recognition thanks to the mythical green monster we all know and love.
The Rhinelander Chamber of Commerce won two advertising awards for its use of the Hodag.
The "What is a Hodag" infographic won the awards from the American Advertising Federation.
The infographic explains the history and mythology of the iconic monster that helped put Rhinelander on the map.
Chamber Executive Director Lara Reed says having a mascot as unique as the Hodag to promote the city with is invaluable.
"It's fun. And I think that really encompasses what we're about. We don't take ourselves too seriously, and we have a lot of fun at what we do. And we hopefully put Rhinelander on the tip of somebody's tongue when they're talking about the Northwoods. 'Oh, do you know what a Hodag is? Yep, and it goes with Rhinelander, Wisconsin'," says Reed.
Locals can even benefit from a trip to the Chamber. The legend of the Hodag is so long, someone who's known him their whole life could learn something new. For example, he eats fish out of the lake but prefers a traditional fish fry with potato pancakes, and his horns can pick up every Milwaukee Brewers radio broadcast.
NORTHWOODS - The U.S. Forest Service will hire thousands of temporary workers this spring. Leaders at the Chequamegon Nicolet Forest Service want to hire more than 50 temporary employees to work during summer. They're looking for people with diverse backgrounds and plenty of experience.
PINE RIVER - Firefighters in Pine River had a tough day Saturday. They battled a house fire Friday night.
Crews didn't finish cleaning up the scene until 3:30 Saturday morning. Then they got called to a second fire in the afternoon.
The first fire happened at 9:12 p.m. The Lincoln County Dispatch Center got a call about a possible structure fire on County Highway WW in the Town of Pine River. That's east of Merrill, but when the Pine River Department got there, the house was in flames.
ST. GERMAIN - Bikinis and snowmobiles don't typically mix. Except, when you're at the St. Germain Bikini Run.
The event draws a huge crowd every year and it raised thousands of dollars for charity.
"We started with six girls and maybe $8000 seven years ago. Now, we're up to 33 girls today and more than $50,000," says Mark Hiller, the St. Germain Radar Run race director. "Every year it just grows, and grows."
NEW YORK - More than 2 million Toyota, Chrysler and Honda vehicles are being recalled for a second fix for faulty air bags that may inadvertently inflate while the car is running.
The recall includes some Acura MDX, Dodge Viper, Jeep Grand Cherokee, Honda Odyssey, Pontiac Vibe, Toyota Corolla and Toyota Avalon models made from 2002 to 2004.
The National Highway Traffic Safety Administration says all the vehicles covered in Saturday's announcement had already been under a recall for the faulty air bags, but the carmakers' original attempts to fix the defects only worked about 85 percent of the time.
MADISON - A team of students from the University of Wisconsin, Madison, is conducting research on foxes and coyotes in hopes of learning how the animals and humans can peacefully coexist.
Forest and wildlife associate professor David Drake and his students are humanely trapping the animals, running tests, then fitting them with tracking devices. The goal is to learn about traveling patterns, diseases the animals might have, and how they interact with other animals and humans.
Drake says foxes and coyotes are moving into areas where people are living. And if that continues, and the animals lose their fear of humans, they could become aggressive in extreme cases.
The Wisconsin Department of Natural Resources says residents should stay a safe distance from foxes or coyotes, and shouldn't feed them.
Disclaimer: All information deemed reliable but not guaranteed and should be independently verified. Rockfleet Broadcasting / Northland Television, Inc. and By Request Web Designs shall not be held responsible for any typographical errors, misinformation, or misprints.