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Rhinelander Chamber Wins Awards for Hodag MarketingSubmitted: 04/17/2013
Story By Lyndsey Stemm


RHINELANDER - He greets you when you drive into town, and watches over you at nearly every pub, store, even from police cars. Now Rhinelander will get even more recognition thanks to the mythical green monster we all know and love.

The Rhinelander Chamber of Commerce won two advertising awards for its use of the Hodag.

The "What is a Hodag" infographic won the awards from the American Advertising Federation.

The infographic explains the history and mythology of the iconic monster that helped put Rhinelander on the map.


Chamber Executive Director Lara Reed says having a mascot as unique as the Hodag to promote the city with is invaluable.

"It's fun. And I think that really encompasses what we're about. We don't take ourselves too seriously, and we have a lot of fun at what we do. And we hopefully put Rhinelander on the tip of somebody's tongue when they're talking about the Northwoods. 'Oh, do you know what a Hodag is? Yep, and it goes with Rhinelander, Wisconsin'," says Reed.

Locals can even benefit from a trip to the Chamber. The legend of the Hodag is so long, someone who's known him their whole life could learn something new. For example, he eats fish out of the lake but prefers a traditional fish fry with potato pancakes, and his horns can pick up every Milwaukee Brewers radio broadcast.

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Sponsored in part by HodagSports.com





 IN OTHER NEWS

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VILAS COUNTY - Soon snow will be falling. In fact, preparation for snowmobile season starts as soon as next month.
Cross Country Cruisers Snowmobile Club President David Assmann and his crew are just about ready to hit the trails, starting in September.

"We cut all the brush and everything that's low to the ground," said Assmann.

His crew spends a lot of volunteered time making sure 93 miles of trails near Arbor Vitae are ready and safe to use in the winter.

"We have at least five guys going out, sometimes twice a day. We do trails in the morning and then trails late at night," said Assmann.

Many people who live here use the Northwoods trails, but so do a lot of tourists during the winter months.
"We are able to go out, get these trails groomed so that the tourists that come up can go on our trails, can get to the different businesses in the area, and that helps the economy up here," said Assmann.

With so many miles of trails in Vilas County, one of the best parts is that there is equipment made to maintain those trails, right in St. Germain.

Arrowhead Groomers has been in Vilas County since 1976. The company builds equipment that levels out the trails.

"We manufacture the snow groomer drags primarily for snowmobile trails. Some of them end up getting used on cross country ski trails as well," said Walker Equipment owner Dave Walker.

Another local snowmobile club, Bo-Boen, uses the Arrowhead Groomers on their trails as well.

"I have 17 drivers on my staff that maintain 100 miles of trails here in St. Germain. We're very cognizant of the fact that we have to do a good job to bring those people here so they can spend their money and keep our economy going," said the trail boss for Bo-Boen snowmobile club Jim Wendt.

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EAGLE RIVER - The Vilas County Sheriff's Office says no one was hurt after a 48-year-old Mark Mayo of Eagle River threatened to hurt himself with a firearm near Eagle River Wednesday night.

Crews responded Wednesday evening near to the area near Deerskin Road north of Eagle River and south of Phelps to reports that a man wanted to hurt himself and was armed with a 9 mm handgun and two magazines. That report came in around 3:55 p.m.

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EAGLE RIVER - An old jail doesn't exactly make for great office space.  But some Vilas County departments have used those parts of the courthouse as offices for decades.  That makes construction that started this week a welcome distraction.

Work to tear down the Social Services wing of the courthouse started Wednesday.  Crews will build a two-story expansion on the east side of the courthouse.

That will allow Social Services, Veterans Services, the Commission on Aging, Tourism and Publicity, and other departments to move into the same building.  The expansion will also include new break rooms and conference rooms.

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SAYNER - From its scenic lakes to pristine forests, people might know Vilas County best for its tourism. And with all the people coming there year round, that gives room for plenty of places to stay. Froelich's Sayner Lodge has been around for more than a century, and is still ready today for you to check in.

"It's my home. When we first got here, within the second day, I had all the cottages memorized, I knew where everything was," said Froelich's Sayner Lodge owner Carole Froelich. "I fell in love with it right away. So there was no going back."

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MADISON - Five candidates for president other than Republican Donald Trump and Democrat Hillary Clinton have met qualifications to be on the ballot in Wisconsin.

The state Elections Commission is slated to approve the ballot on Tuesday.

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BOULDER JUNCTION - There's a lot of things you won't find at Aqualand Alehouse in Boulder Junction that you're probably used to seeing in the Northwoods.

You won't find a deep fryer in its kitchen, you won't find any Miller Lite on tap, and you won't find any fish fry on Friday night's.

But you might just find your new favorite pub.

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RHINELANDER - New ownership will be taking over a major employer in Rhinelander and Michigan's Upper Peninsula.

Oldenburg Group announced today its Heavy Equipment Group has been sold.

That includes its Defense and Mining business units.

J.F. Lehman and Company will take over control of the operations.

The company was founded in 1992 by former Navy Secretary John Lehman.

The former Oldenburg operations will be renamed Lake Shore Systems, Inc.

The existing management team and employees will stay in place, and all plants will operate as normal.

The deal includes the plant in Rhinelander and several facilities in Michigan's Upper Peninsula.

Wayne Oldenbug said one of his conditions was that there would be no deal unless there was an agreement to hire everybody...and not close any facilities.


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