Rhinelander Chamber Wins Awards for Hodag Marketing
Story By Lyndsey Stemm
RHINELANDER - He greets you when you drive into town, and watches over you at nearly every pub, store, even from police cars. Now Rhinelander will get even more recognition thanks to the mythical green monster we all know and love.
The Rhinelander Chamber of Commerce won two advertising awards for its use of the Hodag.
The "What is a Hodag" infographic won the awards from the American Advertising Federation.
The infographic explains the history and mythology of the iconic monster that helped put Rhinelander on the map.
Chamber Executive Director Lara Reed says having a mascot as unique as the Hodag to promote the city with is invaluable.
"It's fun. And I think that really encompasses what we're about. We don't take ourselves too seriously, and we have a lot of fun at what we do. And we hopefully put Rhinelander on the tip of somebody's tongue when they're talking about the Northwoods. 'Oh, do you know what a Hodag is? Yep, and it goes with Rhinelander, Wisconsin'," says Reed.
Locals can even benefit from a trip to the Chamber. The legend of the Hodag is so long, someone who's known him their whole life could learn something new. For example, he eats fish out of the lake but prefers a traditional fish fry with potato pancakes, and his horns can pick up every Milwaukee Brewers radio broadcast.
WABENO - People went out to Wabeno this weekend for its first ever Art and Music Fest. Musicians performed in the band shell while local artists spread out to show their products.
There were food and drinks as well as workshops for people to learn more about art.
"This year we've had about 20 musicians performing on three stages," said Friends of Wabeno Chairperson Mary Beck. "And we've had maybe ten artists doing demonstrations, showing people what they can do and what they can buy."
The rain Sunday didn't stop people from having a good time. Volunteers hope to make this an annual event.
ARBOR VITAE - The Arbor Vitae Fire Department hosted its 39th Fireman's Picnic and Summerfest this weekend.
Thousands of people came out to benefit the fire department while having a good time. The fire department held the crowd favorite lawnmower races again this year.
They also had a volleyball tournament and games for kids. The fire chief says all the proceeds help the department pay for equipment.
"When we purchased our new fire truck, the fire department funded a good portion of the money, the fundraiser money, to help keep the tax dollars down so the tax payers didn't have to foot the whole bill for the truck," said Arbor Vitae Fire Department Chief Mike Van Meter. "And we also use it to buy turnout gear throughout the year, new air packs. Anything we can do to keep it off the tax roll."
ST. GERMAIN - The last day of Pig in the Pines wrapped up Saturday. People were able to watch the rib eating contest in the afternoon.
Newswatch 12 got to help judge ribs from this year's four rib vendors. One of the big events happened on the main stage Saturday evening.
"We have entertainment all day long," said St. Germain Chamber President Bruce Weber. "We have the Wise Guys on our main stage. We have Laura Ernst on the aerial platform here. She also does juggling. On our major stage, we have One Ping Only, and we also have Molly Hatchet, our lead act tonight."
WISCONSIN - Anyone who loves hunting and fishing will need to apply for a license. The deadline for some hunting and fishing licenses is August 1 at 11:59 p.m.
Hunters, trappers and spearers can go on the DNR website to apply.
"This is the time of year where not a lot of people are thinking about hunting, but that August 1 date is that date for applying for a bobcat, fisher or otter tag, sharp-tail grouse, or sturgeon spearing or fall turkey," said DNR Warden Supervisor David Walz.
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