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NEWS STORIES

Rhinelander Chamber Wins Awards for Hodag MarketingSubmitted: 04/17/2013
Story By Lyndsey Stemm


RHINELANDER - He greets you when you drive into town, and watches over you at nearly every pub, store, even from police cars. Now Rhinelander will get even more recognition thanks to the mythical green monster we all know and love.

The Rhinelander Chamber of Commerce won two advertising awards for its use of the Hodag.

The "What is a Hodag" infographic won the awards from the American Advertising Federation.

The infographic explains the history and mythology of the iconic monster that helped put Rhinelander on the map.


Chamber Executive Director Lara Reed says having a mascot as unique as the Hodag to promote the city with is invaluable.

"It's fun. And I think that really encompasses what we're about. We don't take ourselves too seriously, and we have a lot of fun at what we do. And we hopefully put Rhinelander on the tip of somebody's tongue when they're talking about the Northwoods. 'Oh, do you know what a Hodag is? Yep, and it goes with Rhinelander, Wisconsin'," says Reed.

Locals can even benefit from a trip to the Chamber. The legend of the Hodag is so long, someone who's known him their whole life could learn something new. For example, he eats fish out of the lake but prefers a traditional fish fry with potato pancakes, and his horns can pick up every Milwaukee Brewers radio broadcast.

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Sponsored in part by HodagSports.com





 IN OTHER NEWS

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RHINELANDER - Many people in the Northwoods got the chance to try out canoes, kayaks, and paddle boards this weekend.

Mel's Trading Post held a paddle demo day in Rhinelander.

Anyone could come out to Hodag Park to try out the equipment.

The store's owner thinks it's good for people to try boats out before buying them. 

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ST. GERMAIN - There might not be snow on the ground right now, but that doesn't mean people can't enjoy snowmobiles. 

More than 5,000 people were in St. Germain on Sunday for the Classic Sled Roundup. 

The Snowmobile Hall of Fame in St. Germain organized the event.

This is the 11th year of the event. 

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TOMAHAWK - Thousands of people came out Sunday to see the Main Street Memories Car Show in Tomahawk.

People from as far as Minnesota came to see about 300 cars.

Tomahawk Main Street Inc. hosted the show, which has been going on for 21 years. Adults and kids came out to see many different cars, the oldest being a 101-year-old 1914 Model T Ford.

Cars ranged in color and style.

"This is a 1937 three quarter truck, military vehicle," said American Legion Post Commander Lowell Liberty. "It holds the capacity of two guys in the front, and six, or an infantry squad in the back."

Kids could also enjoy a petting zoo and games throughout the afternoon. Car owners hope more people come and enjoy the show next year.

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WISCONSIN DELLS - A 21-year-old Chicago man who went missing in the Wisconsin River near the Wisconsin Dells remains missing.

Police in Columbia County are using sonar to try and find his body. Police say the man went under water around 7:15pm on Saturday while swimming to shore and didn't resurface.

Divers worked until midnight to find the man. Search efforts continued Sunday morning. Police say the man was fishing on a rock island area and appeared to get caught in a current while swimming back to shore.

Family members and witnesses tried to help him but couldn't. The victim's name is not being released at this time.

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STAR LAKE - Three people remain in the hospital after a car crossed the center line on County Highway K in Star Lake on Saturday.

The Vilas County Sheriff's Office got the call of an accident around 3:45pm Saturday.

51-year-old Eric Sather of Conover was heading east when he crossed the center line and hit another car. 67-year-old John Schroeder from New Holstein and his wife, Jane, were in the other car.

One male driver was flown to Aspirus Hospital in Wausau, while the female passenger was taken to Howard Young Medical Center in Woodruff. The other male driver was taken to Eagle River Memorial Hospital and later flown to Marshfield.

Alcohol may be a factor in the crash.

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LAND O' LAKES - The Land O Lakes Area Artisans (LOLA) Center went through some remodeling for its classroom.

After a few months, the classroom is finally finished, and it's being dedicated to a woman who left a big impact on the community.

Friends and family got together to remember Sandra Brown, who shared her love of art with the Land O Lakes community. She passed away in 2010.

Sandra gave her time and skills to areas that didn't have art programs, and they found a way to show their appreciation.

"The space has been enlarged greatly," said LOLA President Lynn Richie. "It was a coffee shop originally. And it's being dedicated to Sandra Hardy Brown, who was instrumental in bringing us money through a memorial fund when she passed away, and it helped kick start our art classes."

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WOODRUFF - Two events in Woodruff helped raise money for two local groups.

On Saturday there was a craft fair and car show at the Woodruff Town Hall.

The Dr. Kate Museum organized the craft fair.

The money made went to a scholarship the museum gives out.

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