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NEWS STORIES

Rhinelander Chamber Wins Awards for Hodag MarketingSubmitted: 04/17/2013
Story By Lyndsey Stemm


RHINELANDER - He greets you when you drive into town, and watches over you at nearly every pub, store, even from police cars. Now Rhinelander will get even more recognition thanks to the mythical green monster we all know and love.

The Rhinelander Chamber of Commerce won two advertising awards for its use of the Hodag.

The "What is a Hodag" infographic won the awards from the American Advertising Federation.

The infographic explains the history and mythology of the iconic monster that helped put Rhinelander on the map.


Chamber Executive Director Lara Reed says having a mascot as unique as the Hodag to promote the city with is invaluable.

"It's fun. And I think that really encompasses what we're about. We don't take ourselves too seriously, and we have a lot of fun at what we do. And we hopefully put Rhinelander on the tip of somebody's tongue when they're talking about the Northwoods. 'Oh, do you know what a Hodag is? Yep, and it goes with Rhinelander, Wisconsin'," says Reed.

Locals can even benefit from a trip to the Chamber. The legend of the Hodag is so long, someone who's known him their whole life could learn something new. For example, he eats fish out of the lake but prefers a traditional fish fry with potato pancakes, and his horns can pick up every Milwaukee Brewers radio broadcast.

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Sponsored in part by HodagSports.com





 IN OTHER NEWS

PHILLIPS - Many parents worry about their children being distracted while driving.

Students at Phillips High School got to learn about how hard it is to drive while impaired or distracted.

The Phillips Police Department and school district hosted The Save A Life Tour for students Friday afternoon. It teaches kids the negative impacts of impaired driving.

Students took turns in two different chairs to feel what distracted driving feels like.

"One is simulating being impaired or intoxicated, and it shows what happens while the students are driving that," said Phillips Police Department Lieutenant Al Cummings. "The other one is regarding distracted driving, and actually students need to answer text messages while they're driving."

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BESSEMER - The Gogebic Iron Area Narcotics Team, or GIANT, arrested a 30-year-old man on multiple drug charges in Bessemer Friday night.

The man faces charges ranging from resisting and obstructing, dangerous drugs, selling heroin, and violating parole.

The man was arrested on a number of warrants. Those were from the Gogebic County Sheriff's Department, the States of Wisconsin and Minnesota, and the Federal U-S Marshall's Department.

The man is being held in the Gogebic County Jail on multiple bonds.

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CRANDON - The Northwoods saw some beautiful weather Saturday, and for some people, that good weather means good food.

Palubicki's Eats and Treats in Crandon is open again for the season.

"It takes about three or four days and seven or eight of us to get it going," says Palubicki's Eats and Treats owner Sue Palubicki.

Sue Palubicki and her husband Larry have owned Eats and Treats for nine years.

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MINOCQUA - The show was at Lakeland Union High School.

More than 60 vendors were at the show. They covered a large range of services.

Organizers say they tried to get a lot of professionals to come the show. That way people in the community could get a lot of their home related questions answered.

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RHINELANDER - The fair had a large variety of health screenings available.

St. Mary's Hospital Foundation Director Jesse Boulder thinks it offers an important service to the community.

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MADISON - Analysts say Wisconsin's roads fund should end the 2015-2017 budget in better shape than Gov. Scott Walker anticipated.

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