Loading
Search
NEWS STORIES

Rhinelander Chamber Wins Awards for Hodag MarketingSubmitted: 04/17/2013
Story By Lyndsey Stemm

Rhinelander Chamber Wins Awards for Hodag Marketing
RHINELANDER - He greets you when you drive into town, and watches over you at nearly every pub, store, even from police cars. Now Rhinelander will get even more recognition thanks to the mythical green monster we all know and love.

The Rhinelander Chamber of Commerce won two advertising awards for its use of the Hodag.

The "What is a Hodag" infographic won the awards from the American Advertising Federation.

The infographic explains the history and mythology of the iconic monster that helped put Rhinelander on the map.


Chamber Executive Director Lara Reed says having a mascot as unique as the Hodag to promote the city with is invaluable.

"It's fun. And I think that really encompasses what we're about. We don't take ourselves too seriously, and we have a lot of fun at what we do. And we hopefully put Rhinelander on the tip of somebody's tongue when they're talking about the Northwoods. 'Oh, do you know what a Hodag is? Yep, and it goes with Rhinelander, Wisconsin'," says Reed.

Locals can even benefit from a trip to the Chamber. The legend of the Hodag is so long, someone who's known him their whole life could learn something new. For example, he eats fish out of the lake but prefers a traditional fish fry with potato pancakes, and his horns can pick up every Milwaukee Brewers radio broadcast.

Text Size: + Increase | Decrease -
| Print Story | Email Story
Sponsored in part by HodagSports.com





 IN OTHER NEWS
What We're Working OnSubmitted: 07/27/2017

- Tonight on Newswatch 12:


We take our Long Summer Weekend to Langlade County:

We talk about the importance of lumber industry in Langlade County and throughout Wisconsin, and we talk to Northcentral Technical College and a local lumber company about how NTC is like a pipeline of talent for the industry.

We show you the Langlade County Fair's annual horsemanship showcase and introduce you to some of the competitors.

And when you go shopping for produce, you normally take a list and pull straight from the store shelf. But tonight we take you to a Deerbrook farm where you buy a season's worth of vegetables without knowing what you'll get.


We'll bring you the details on these stories and more on our long summer weekend in Langlade County tonight on Newswatch 12 - news from where you live.

+ Read More

RHINELANDER - Learning of a cheating wife may have led a Waukesha man to light a van on fire, shoot off a gun, and trigger the Oneida County SWAT team near Pelican Lake last week.

Prosecutors filed formal charges against 51-year-old Richard Hitchcock in Oneida County Court on Thursday.

Hitchcock is accused of burning his van in the woods and firing three shots last Thursday. The Oneida County Sheriff's Office responded with its SWAT team, a drone, and canine units before arresting Hitchcock.

+ Read More

LANGLADE - A legacy that started in 1947 lives on in the small community of Langlade. 

Bob and Joni's bar has gone through three generations of owners and a few name changes since it opened more than 70 years ago. 

However, one thing has remained the same. 

"If you're not laughing, smiling, having a good time, you're probably at the wrong bar," said Bob and Joni's manager Jeremy Walters.

35- year-old Jeremy Walters jumped at the chance to help at his family's bar.

"You're supposed to be 18, I'm pretty sure I was a little early on that," said Walters. 

Walters' grandfather opened the bar in 1947 as the Northern Lights. 

It was passed along to Walters' father. 

Now Walters' manages the same bar, now Bob and Joni's. 
 
When Walters' grandfather first opened the bar, it used to attract 20 people.

 After more than 70 years in business, a lot has changed.

+ Read More

OCONTO - Logging crews in northern Wisconsin are trying to make up for rainy weather that's slowed down their operations.

Logging experts tell WLUK-TV that it typically takes three or four days of dry weather for the ground to be parched enough for trucks to operate on logging roads.

+ Read More

MADISON - A judge has ordered computer-maker Apple Inc. to pay more than $506 million in a patent infringement case brought by the Wisconsin Alumni Research Foundation after the two sides agreed on final damages.

A jury in 2015 found Apple infringed on a patent held by the foundation, which supports research at the University of Wisconsin-Madison. The patent involves chip technology developed at the university. The technology was used in processors installed by Apple in a number of products.

+ Read More

Play Video

MERRILL - Twenty-one-year-old Tyler Monroe may have been looking to flee to Canada after killing his father last year in a Merrill apartment.

But in court on Wednesday, Monroe's defense attorney suggested it was also plausible someone else killed Kevin Monroe, 55.

On July 14, prosecutors charged Tyler Monroe with killing Kevin Monroe in January 2016 and hiding his corpse. On Wednesday, Lincoln County Judge Jay Tlusty found enough evidence to support the charge and allowed the case to continue.

+ Read More

Play Video

ONEIDA COUNTY - The summer may be half way over, but there is still time for seniors to get Farmers Market Vouchers.

Oneida County Department on Aging offers a limited number of vouchers every summer. 

Seniors can use the vouchers at any approved farmers' markets. 

It's good for $25.00 worth of fruit and vegetables. 

"It's only $25.00 but I tell you this is such a popular program. People are calling us in May and June asking when it's going to be available," said Oneida County Department on Aging Director Dianne Jacobson. 

+ Read More
+ More General News
Search: 





Click Here