Rhinelander Chamber Wins Awards for Hodag MarketingSubmitted: 04/17/2013
Story By Lyndsey Stemm

Rhinelander Chamber Wins Awards for Hodag Marketing
RHINELANDER - He greets you when you drive into town, and watches over you at nearly every pub, store, even from police cars. Now Rhinelander will get even more recognition thanks to the mythical green monster we all know and love.

The Rhinelander Chamber of Commerce won two advertising awards for its use of the Hodag.

The "What is a Hodag" infographic won the awards from the American Advertising Federation.

The infographic explains the history and mythology of the iconic monster that helped put Rhinelander on the map.

Chamber Executive Director Lara Reed says having a mascot as unique as the Hodag to promote the city with is invaluable.

"It's fun. And I think that really encompasses what we're about. We don't take ourselves too seriously, and we have a lot of fun at what we do. And we hopefully put Rhinelander on the tip of somebody's tongue when they're talking about the Northwoods. 'Oh, do you know what a Hodag is? Yep, and it goes with Rhinelander, Wisconsin'," says Reed.

Locals can even benefit from a trip to the Chamber. The legend of the Hodag is so long, someone who's known him their whole life could learn something new. For example, he eats fish out of the lake but prefers a traditional fish fry with potato pancakes, and his horns can pick up every Milwaukee Brewers radio broadcast.

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Sponsored in part by HodagSports.com


MADISON - The Wisconsin State Patrol says it saw more drugged drivers on the roads and had a significant increase in drug arrests from 2016 to 2017.

Wisconsin Public Radio reports that the State Patrol saw a 20 percent increase in drug arrests during that time period, with fewer than 2,900 arrests in 2016 to more than 3,400 last year. A drug arrest involves the possession of illegal narcotics or paraphernalia.

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WOODRUFF - A fire burned a house to the ground in Woodruff early Thursday morning.

Firefighters arrived around 1:30 a.m to the home on Mid Lake Road.  The house was already mostly gone by that time.

No one was in the home, and no one was hurt.  Crews stayed on scene and kept the road closed until about 4:30 a.m.

The Woodruff Fire Department ruled the cause of the fire undetermined.

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RHINELANDER - Just like many small community courthouses, Oneida County doesn't have any way of keeping guns out of the building.

In response, on Tuesday, the Oneida County Board approved a mandatory active shooter training session for all employees.

"You have to keep your eyes open," said Oneida County Human Resource Director Lisa Charbarneau.

Charbarneau has learned not everyone who walks into the Oneida County Courthouse has good intentions.

"We do deal with not so pleasant things, whether that be social services, removing children from homes, we have inmates in and out for issues in the court," said Charbarneau.

The courthouse has an open door policy with multiple entrances open to the public.

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ARBOR VITAE - An Arbor Vitae restaurant may be relatively new to the area, but regulars quickly started packing the place every Friday for fish fry.

Ron and Marlena Schisel opened Outback 51 about a year ago.

They say it was tough being the "newbies" at first, but their fish fry got people in the door from the start.

Bluegill is the favorite plate at this fish fry.

" Surprisingly we sell more bluegill more than any other fish. It is a Northwood's native fish, people want to see if it takes the fish that they have when they clean fish," says Ron.

Outback 51 serves fish fry Fridays starting at 11 a.m.

Click link below for more info.

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OCONOMOWOC - Authorities say more than 70 people were treated at local hospitals after an air quality issue forced the evacuation of Oconomowoc High School and the adjacent Oconomowoc Arts Center.

Western Lakes Fire District Chief Brad Bowen says low carbon monoxide readings were detected on some of the first patients treated, but officials could not immediately find a cause or source.

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RHINELANDER - On Thursday night, two of three candidates made the case for why they should become Rhinelander's next mayor. A panel of media members, including Newswatch 12's own Ben Meyer, questioned the candidates for an hour, live on WXPR.

The two candidates at the forum argued between the power of a fresh perspective and a wealth of experience. 

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HARSHAW - Rhinelander charter school students mixed in math with science, social studies, and reading projects on Thursday.

Northwoods Community Elementary School hosted parents to show off their work. Some classes did the math to plot out a vegetable garden. Others did research on Wisconsin counties and planned a weeklong trip there.

"I added decimals to count up all my rates for my bills, all the admissions to state parks, and renting," explained Oceana Patulski, who did a project on Door County.

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