Loading

10°F

11°F

12°F

10°F

12°F

11°F

13°F

10°F

10°F

13°F

19°F

11°F
NEWS STORIES

Simpson Electric Stands the Test of Time in Lac du FlambeauSubmitted: 04/17/2013
Story By Kailey Burton

Play Video

Photos By Kailey Burton

LAC DU FLAMBEAU - What do auto mechanics, railroad operators, and NASA have in common? They all use an instrument built right here in Northern Wisconsin.

Simpson Electric embodies the heart of the Northwoods, quality, detailed labor, and pride in craftsmanship.

Those principles have served them well since 1934. In 1927 Ray Simpson built a key piece of equipment that allowed Charles Lindbergh to fly solo across the Atlantic. Today they build thousands of electric meters for a variety of clients.

"We sell to every branch of the military, we have NASA, the government orders, so it can go from the everyday user, all the way up into space. Our meters have been on Apollo 13," said Bill Conn, CEO of Simpson Electric.

Almost everything sold by Simpson Electric is made -starting with the tiniest pieces- right here, BY HAND.

From metal parts stamped and assembled on site to hair-fine wires spooled by hand. Each employee carefully checks the product at each stage. That dedication is what they're known for.

"We watch for the quality, we watch for the goodness in the meter before it goes out, and that's what keeps me here, the dedication to the company and the employees… And, it works," said Agnes Jack, Simpson Electric employee.

"I've had men come in and say, 'I dropped my meter 30 feet... What do you think?' And it usually works," said Conn, "So we're very proud of that meter, and we still build and sell about 60 of them every day. That's quality work."

Simpson Electric in Lac du Flambeau welcomes the public to come in for a tour.


Text Size: + Increase | Decrease -
Print Story | Email Story
Sponsored in part by HodagSports.com





 IN OTHER NEWS
Early major snow storm keeps Northwoods boat businesses busySubmitted: 11/19/2014

Play Video

THREE LAKES - You'd think cold weather would slow down business for boating shops. But our recent early major snow storm has actually kept boat maintenance and storage businesses busy.

"Normally we've got, you know, nicer weather than now," said Ryan Lamon, sales manager at Watercraft Sales in Three Lakes.

+ Read More
Seventh and eighth grade students in Northland Pines School District could move to high schoolSubmitted: 11/19/2014

Play Video

EAGLE RIVER - The Northland Pines School District built a brand new high school in 2006.

The school has about 150 fewer students now than they did when it first opened. That's left many empty classrooms. District administrators want to change that.

The Northland Pines School District might move seventh and eighth grade students to the high school. Administrators want those students to fill the empty classrooms in the high school.

+ Read More
Freeze the Gain encourages holding weight steady over the holidays in Forest CountySubmitted: 11/19/2014

Play Video

CRANDON - Forest County health workers hope they can help people maintain their weight over the holidays.

A national study found average Americans gain one or two pounds around Thanksgiving and Christmas.

"That weight typically doesn't come off," said Forest County Health Department Director Jill Krueger. "You're accumulating a pound or two every year, which is a risk factor for obesity down the road."

+ Read More
High school students play role in hair product education videoSubmitted: 11/19/2014

Play Video

MERRILL - You might not think of Merrill when it comes to hair products, but a salon in the town sells more of a brand than any competing salon in the U.S., according to Cost Cutters Family Hair Salon Vice President/Co-Owner Thomas Christensen.

Stylists at Cost Cutters in Merrill can take credit for selling so much of the Piranha X brand. The company uses stylists and marketing to target young men.

"You got to speak their language, and so we really want to do that make sure that is important," Piranha X CEO Michael Vincent said. "And we want to do it with credibility so we are just not posing, we're actually really a part of that lifestyle."

+ Read More
The Retail Shed looks to play a piece in improved economy in LaonaSubmitted: 11/19/2014

Play Video

LAONA - A drive through Laona might convince you that the community is struggling economically. That's true for many small Northwoods towns. But one locally-owned, independent store is trying to move things in a better direction.

Within the last few months, both the grocery store and the hardware store in Laona closed.

Now, the hardware store is back open, with new owners and a new name. It's called The Retail Shed.

+ Read More
New projects for Lakeland AirportSubmitted: 11/19/2014

Play Video

ARBOR VITAE - The Lakeland Airport could see big changes in the next few years. That could include a make-over to their entire runway. The airport managers finished building their new maintenance building two weeks ago. The building cost more than $500,000 and that cost could mean fewer projects in the near future.

"Every year the airport receives $150,000 in federal money in what's called our entitlement money," explained Lakeland Airport Administrator Jon Schmitz. "So we used up every cent we had up to 2014 for the maintenance building. You can only retain it for three years, so you use it or lose it."

+ Read More
Snow tires may be an unnecessary expense for some peopleSubmitted: 11/19/2014

Play Video

RHINELANDER - The roads in the Northwoods can get slippery and dangerous in the winter. If you're not careful driving in the snow, you can get into an accident.

Recently, a Wisconsin State Trooper in Winnebago County was hit while he was investigating a different accident on the road. Some people use snow tires to prevent accidents like that in the winter.

+ Read More
+ More General News
Search: 




Click Here