EAGLE RIVER - Deer season turns many wives into what we call "hunting widows."
But more women are getting in on the hunt, and one Northwoods woman is making a business out of it.
Sandy Apfel started hunting seven years ago. Five years ago, she started selling a blood tracking product.
But she found even more interesting products to talk about at hunting shows, so last year, she started a website called Track 'Em.
"It's cool to see women growing into it and honestly doing it, not just modeling it," Apfel says. "If someone can see me doing this, and it makes them think 'Hey, I can do that too' - Great."
Apfel reviews other companies' products on her website. If people decide to buy, they get a discount.
She wants to focus on growing her business, but hopes the effects are bigger.
"By women getting involved in the outdoors, it's going to get more kids involved in the outdoors," she says. "They're not going to be left home with mom anymore, mom's going to be out there doing it. And she's going to take them along, and I think that's wonderful."
Apfel has 16 companies on her site.
She personally reviews at least one product from each company.
WISCONSIN/THREE LAKES - Wisconsin continues to be the best state nationwide when it comes to producing cranberries. One Northwoods farm is preparing to make this year even better.
James Lake Farms in Three Lakes harvested close to 8,000 barrels last year. They hope to meet those expectations this year.
Right now they are in the growing season. The assistant manager believes Wisconsin is a natural environment for growing cranberries.
"It's fairly consistent as compared to somewhere out on the coast where most of the other cranberries are grown. I think a lot of those things combined help make it a good place to grow," said James Lake Farms Assistant Manager Benjamin Riker.
Burke releases rural jobs plan, focuses on schools, health & growth
ACROSS WISCONSIN - A new job plan from Democratic candidate for Governor Mary Burke focuses on her economic objectives with rural Wisconsin.
Many parts of Wisconsin's rural areas, like the Northwoods, lags behind the rest of the state economically; for example, five of the ten Wisconsin counties with the worst unemployment rate in the state are in the rural portions of the Northwoods, according to June unemployment numbers from the Wisconsin Department of Workforce Development.
Her focus is on growing the rural economy, boosting healthcare and improving schools.
RHINELANDER AND MINOCQUA - Summer gets us outside playing games on the lake or in the yard, but with cooler temperatures this year, trips to the lake may not be as popular.
That impacts certain businesses in a good way. Imaginuity toys stores in Minocqua and Rhinelander have noticed a difference in the toys they've sold this summer.
"We're definitely getting a lot more traffic with the cooler temperatures. A lot more people in the door, which we're loving. We are seeing a lot more people buying more project based items. They're buying a lot of the active play but not so much the water active," said Jessica Hatch, Store Manager.
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