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From Hunting Widow to Hunting EntrepreneurSubmitted: 03/25/2013
Story By Lex Gray

EAGLE RIVER - Deer season turns many wives into what we call "hunting widows."

But more women are getting in on the hunt, and one Northwoods woman is making a business out of it.

Sandy Apfel started hunting seven years ago. Five years ago, she started selling a blood tracking product.

But she found even more interesting products to talk about at hunting shows, so last year, she started a website called Track 'Em.

"It's cool to see women growing into it and honestly doing it, not just modeling it," Apfel says. "If someone can see me doing this, and it makes them think 'Hey, I can do that too' - Great."

Apfel reviews other companies' products on her website. If people decide to buy, they get a discount.

She wants to focus on growing her business, but hopes the effects are bigger.

"By women getting involved in the outdoors, it's going to get more kids involved in the outdoors," she says. "They're not going to be left home with mom anymore, mom's going to be out there doing it. And she's going to take them along, and I think that's wonderful."

Apfel has 16 companies on her site.

She personally reviews at least one product from each company.

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"Norman Mike Berg is the one who came up with the idea," said Chris Oatman, a White Lake Village Board Trustee. "And Iron Mike is named after Mike Berg. And Mike was a native of White Lake and just so active in the community, for veterans and the school and so many things." 

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