Travel Wisconsin's latest ad filmed in Northwoods, features 'Airplane!' starSubmitted: 03/18/2013
Story By The Associated Press & WJFW News Team

Travel Wisconsin's latest ad filmed in Northwoods, features 'Airplane!' star
MADISON - Monday's snow makes us dream of warm summer days on the lake.

Travel Wisconsin's newest commercial brings those dreams to life with an 80s movie star. That commercial debuted Monday.

We took you out to the filming session on Plum Lake last June.

The spot features "Airplane!" actor Robert Hays playing a befuddled fisherman on a beautiful summer day where everything seems to go wrong.

The ad includes the tagline, "It doesn't take any special skill to enjoy Wisconsin, just drop in." Gov. Scott Walker joined Hays and director David Zucker to unveil the new TV spot during a tourism conference in Madison.

The state Department of Tourism says the industry generates $16 billion in sales annually.

We have a link to the full commercial below.

Related Weblinks:
Travel Wisconsin Ad filmed in Northwoods

Text Size: + Increase | Decrease -
| Print Story | Email Story
Sponsored in part by HodagSports.com


Play Video

FOREST COUNTY - A DNR technician went to check on timber sales in Forest County on Thursday. In between checks he found what he thought was an abandoned car in the woods. It turned out to be a woman stuck in the snow for a few days.

Jason Headson and his partner Sam were out checking on timber when they saw a parked vehicle.

"We noticed some movement in the car," said Headson.

They approached the small, grey sedan, which had its hood up. Then they discovered an elderly woman in the car.

+ Read More

Play Video

RHINELANDER - Billboards popped up in several places around Wisconsin this week calling Rebecca Dallet "Double-Talk Dallet."

The Republican Party of Wisconsin, which paid for the ads, points to the Wisconsin Supreme Court candidate accepting money for her campaign from attorneys who have cases she presides over.

Dallet told Newswatch 12 during a Friday morning stop in Rhinelander that her opponent, Michael Screnock, took hundreds of thousands of dollars from special interest groups.

The current Milwaukee County circuit judge thinks the state supreme court needs to be fair and independent.

+ Read More

Play Video

ARBOR VITAE - Hospice workers help people in their finals days. 

It's a hard job that sometimes goes unnoticed.

That's why co-workers and community members took the time Friday to honor one social work at Dr. Kate Hospice in Arbor Vitae.

+ Read More

Play Video

WAUSAU - Ashley Sampson and Dan Dadabo opened a business that's new to Central Wisconsin.

"You get a lot of people waving at you and taking a look at it because they've never seen anything like it before," said Dadabo. 

"I've always seen it in other big cities like Minneapolis and Madison but always wanted to try it and it's a lot of fun," said Wausau Chamber of Commerce Ambassador Cheryl Anderson. 

+ Read More

EAGLE RIVER - We communicate everyday through cell phones, texting, and social media.

But a group of students in Eagle River goes old-school with their devices.

+ Read More
Time for ice shacks to moveSubmitted: 03/16/2018

NORTHWOODS - Melting ice means moving time for fishermen.

You have until Sunday to get ice shanties off the lakes.

This applies to all lakes north of Highway 64.

DNR Conservation Warden Chris Bartelt says if you refuse to move your shanty you could face more than a $250 ticket.

+ Read More

Play Video

TOMAHAWK - Since the start of the school year, the Tomahawk School District called the police department 55 times. Police say the majority of those calls are related to disorderly conduct or students skipping school. But Chief Al Elvins thinks there's an easy fix that could also better protect the school. 
"This could easily have three officers up here, I mean, as big as it is," said Elvins, while driving past the school Friday. 

+ Read More
+ More General News

Click Here