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Travel Wisconsin's latest ad filmed in Northwoods, features 'Airplane!' starSubmitted: 03/18/2013
Story By The Associated Press & WJFW News Team

Travel Wisconsin's latest ad filmed in Northwoods, features 'Airplane!' star
MADISON - Monday's snow makes us dream of warm summer days on the lake.

Travel Wisconsin's newest commercial brings those dreams to life with an 80s movie star. That commercial debuted Monday.

We took you out to the filming session on Plum Lake last June.

The spot features "Airplane!" actor Robert Hays playing a befuddled fisherman on a beautiful summer day where everything seems to go wrong.

The ad includes the tagline, "It doesn't take any special skill to enjoy Wisconsin, just drop in." Gov. Scott Walker joined Hays and director David Zucker to unveil the new TV spot during a tourism conference in Madison.

The state Department of Tourism says the industry generates $16 billion in sales annually.

We have a link to the full commercial below.

Related Weblinks:
Travel Wisconsin Ad filmed in Northwoods

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 IN OTHER NEWS

MINOCQUA -
You can help the Oneida County Dive Team by grabbing your goggles and swim cap Saturday (June 23) morning.

Swimmers will launch from Torpy Park for the Minocqua Island Swim Challenge.

The race is one mile long, but people can choose to swim just 400 meters, too.

The water temperature will be about 65 degrees during the race.

"A lot of people will wear wet suits and be very comfortable. I have seen plenty of people go without and have no trouble," says Laura Fuhrman.

Money raised from the race will go to Oneida County's dive team.

They are first responders to water rescue calls.

"We just got our dark vision gear last year through fundraisers like this. It helps us be more efficient and safe," says Assistant Dive Team Leader, Michael Fraley.

You still have time to register in person Friday night from 5:00 p.m. to 7:00 p.m. at Torpy Park.

Click below for more info.

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CHIPPEWA FALLS - A World War II veteran who spent more than a year as a prisoner of war is finally being awarded the Purple Heart.

The Leader-Telegram reports that 94-year-old Max Bergen will receive the medal Friday. The Wisconsin man says he's overwhelmed and stunned by the honor.

Bergen was serving on a bomb squadron when he was shot down over Germany in 1944. He was held prisoner at a camp in Austria for 14 months.

Bergen suffered shoulder and ankle wounds in the crash, but he had no paperwork about the injuries because he was immediately taken prisoner. Such documentation is needed for the medal that honors troops injured in combat.

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MADISON - The second Democrat in as many days has dropped out of the race for governor.

State Representative Dana Wachs, of Eau Claire, announced Friday that he is ending his campaign and endorsing Tony Evers.

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MADISON - The Wisconsin Department of Health Services has issued a warning about synthetic marijuana products that have recently sent multiple people to the hospital with severe bleeding.

The state has had seven confirmed hospitalizations caused by the use of the synthetic drug since March.


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MADISON - High school students from Parkland, Florida., visit Wisconsin to advocate for stricter gun control laws and to register young people to vote.

The students from Marjory Stoneman Douglas High School are making three stops in Wisconsin as part of a nationwide March for Our Lives: Road to Change tour. They plan to hold events Friday in Janesville and Madison and on Saturday in Milwaukee.

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FOREST COUNTY - Police arrested two Milwaukee men Wednesday morning on three drug related charges. 

The Forest County Sheriff's Department got a call around 9:30 Wednesday morning about a suspicious car in the Mole Lake area that was possibly involved in trafficking drugs. 

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TOMAHAWK - Tomahawk worked for nearly 20 years to buy property to connect the city to nearby trail systems.

But bikers will have to wait another year for the connection.

The city now expects the path to be finished next August or September.

The project got pushed back because the Wisconsin Department of Transportation can't fund its part of the project this year.

Tomahawk is still ready for the addition.

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