Travel Wisconsin's latest ad filmed in Northwoods, features 'Airplane!' starSubmitted: 03/18/2013
Story By The Associated Press & WJFW News Team

MADISON - Monday's snow makes us dream of warm summer days on the lake.

Travel Wisconsin's newest commercial brings those dreams to life with an 80s movie star. That commercial debuted Monday.

We took you out to the filming session on Plum Lake last June.

The spot features "Airplane!" actor Robert Hays playing a befuddled fisherman on a beautiful summer day where everything seems to go wrong.

The ad includes the tagline, "It doesn't take any special skill to enjoy Wisconsin, just drop in." Gov. Scott Walker joined Hays and director David Zucker to unveil the new TV spot during a tourism conference in Madison.

The state Department of Tourism says the industry generates $16 billion in sales annually.

We have a link to the full commercial below.

Related Weblinks:
Travel Wisconsin Ad filmed in Northwoods

Text Size: + Increase | Decrease -
Print Story | Email Story
Sponsored in part by HodagSports.com


WASHINGTON, DC - Last week, 81 World War II, Korean, and Vietnam War flew veterans to Washington, DC, free of charge to see the memorials that stand in their honor. Veterans from our area left from Wausau on the Never Forgotten Honor Flight. It can be a challenge to convince the veterans to participate. They're humble and many feel like there are plenty of other veterans who are more deserving of the opportunity. One veteran who took some convincing is Dan Writz of Abbotsford.

"I just felt I never was qualified to go," Writz said.

It took a couple of years to convince him to go on the Never Forgotten Honor Flight. Writz served stateside as a radio repairman from 1950 to 1953, during the Korean War.

"I didn't think I did do what the people did to give their lives and everything for it," he said of taking the trip.

Writz may not have seen a war zone, but he sacrificed. He put his life in danger more than once. He was required to learn parachute jumping.

"Wind caught my chute and my chute was up in the air while I'm hitting the ground so, I kind of woke up with a helicopter above me and I said, 'I'm just fine. I'm just fine,'" he recalled.

Writz was 18 years old at the time. Sixty-three years later, he says he still has a dent in the back of his head.

His unit was selected to observe a nuclear bomb explosion. He returned to the National Atomic Testing Museum in Las Vegas a few years ago. Writz says museum workers were surprised he was still living.

"When the atomic bomb went off, we were in the trenches and the wind came past us and the sand just about covered us and then the suction when it came up, it just about pulled us out of the trenches," he explained.

"He is very humble. And to me, it says a lot about being a good role model for other people the willingness to go and serve," said Writz's daughter and Honor Flight guardian Jeanne Schreiner.

She convinced her dad to go on the flight. It was a family affair. Schreiner's brother served as one of the flight's medics. Her husband and his father, also a Korean war veteran, made the trip.

"My dad served in the first World War. I had three brothers that served in the second World War. One was in Germany. One was in Italy, and one was in Japan. And then the three younger ones, we were during the Korean conflict," Writz said. "I feel like I should really be going to see the things that are there because they're not here anymore. I've only got one brother that's living yet."

He may have finally realized he deserves the recognition.

"I normally don't break down in tears," Writz said. "But I went through tears all the way through the through the airport."

+ Read More

RHINELANDER - Exercising before school can increase a student's academic ability in the classroom.

Many kids chose a new way of transportation for National Walk and Bike to School Day.

+ Read More
What We're Working OnSubmitted: 05/06/2015

- Victims of domestic abuse often need to get away from their abuser.  But what about their pets?  New legislation addresses that question.

- Plus, we look at the Phillips School District, an example of one district getting less money because of negative open enrollment numbers.

 We'll have the details on these stories and more tonight on Newswatch 12 - news from where you live.

+ Read More

Play Video

ANTIGO - Tomatoes brought in from warmer parts of the country this time of year can often be tasteless. Some supermarkets bring those tomatoes in because most local tomatoes aren't ripe. The growing season in Wisconsin is short and some farmers are only beginning to plant tomato plants.

+ Read More

Play Video

MENASHA - Update: Tue. 5/5 2:50pm Doctors have upgraded the condition of a woman hospitalized after a random shooting in eastern Wisconsin that left her husband, daughter and another man dead.

+ Read More

MADISON - Doctors have upgraded the condition of a woman hospitalized after a random shooting in eastern Wisconsin that left her husband, daughter and another man dead.

+ Read More

RHINELANDER - A new report from the Sixth Amendment Center argues that private lawyers don't get paid enough when working as  public defenders in Wisconsin.

+ Read More
+ More General News

Click Here