WOODRUFF - Northwoods Bears fans might think the most humiliating feeling is putting on a Packer jersey.
But a pink Packer jersey - has to be even worse.
"It's hard to swallow, but you gotta do what you gotta do," says Woodruff's Matt Schuh.
Wearing a pink Packers jersey is even harder to swallow since Schuh is a diehard Chicago Bears fan.
Packers fan Michael Hawke owns a business right next door to Schuch in Woodruff.
"We decided that whoever had the better regular season record, the loser needed to wear a jersey of the opposite team while he worked all week long. Then I was like, 'let's make it a pink jersey'," Hawke says.
Thursday, Schuh was forced to eat lunch outside and wave to drivers on busy Highway 47.
"I had a bunch of customers stop in and stuff, just to give me a little harassment. It's just all good fun and humor. It's all for a good time," he says.
But it was Schuh, the Bears fan, having a better time early in the season.
"When the Seahawks game happened, Matt came in and said, as a Bear fan, I apologize for that, that was a travesty of a game, but you're still going to look pretty in pink. But who's laughing now?" chuckles Hawke.
This is the third year of the bet.
Hawke's worn one pink Brian Urlacher jersey, but it's now one pink Aaron Rodgers, one pink Clay Matthews jersey for Schuh.
The pressure's even higher next season.
"The stakes are going up next year. We are doing the Polar Plunge next year. Loser's gotta go in with the jersey," says Schuh.
RHINELANDER - People lived through detours, dust, and demolition throughout most of 2016 in downtown Rhinelander. Residents won't see that kind of work in 2017, but the city is planning more closures and road work to finish up the Streetscape Project.
Crews will start with the Davenport Street Bridge shutting down for a month in starting April 17. Public Works Director Tim Kingman says some sections of concrete, sidewalk, and asphalt pavement shifted, settled and cracked over the winter.
WAUSAU - A contractor fell from a ladder and died at the construction site of the new Hilton Garden Inn in Wausau last week. Now, the Occupational Safety and Health Administration is investigating the death.
Marathon County Sheriff's Captain Dale Wisnewski said Shane J. Cash, 45, of Wisconsin Rapids was drilling holes in the ceiling on Thursday when he fell from his ladder and died on scene.
TOMAHAWK - Tomahawk High School sporting events got an attendance boost this winter. At the same time, local charities benefited from the community's generosity.
The school's Varsity Club sponsored six nights of special events, one for each winter sport. The Varsity Club gave out T-shirts printed with team rosters. Meanwhile, fans brought donations for local charities.
"Each kid would walk in and they'd put on their T-shirt," said Varsity Club member Jackie Elliott. "When we got our student section going, they were all together, and you just had this block of white. It was awesome."
RHINELANDER - Cracked concrete, twisted rebar, and overgrown trees and bushes don't paint the most ideal picture for a park. But a Rhinelander alderman sees the perfect chance for a peaceful place to enjoy nature.
Alderman Alex Young hopes to turn an old snow dumping dock site into a "pocket park." The site sits where Norway Street runs into the Wisconsin River behind Ripco Credit Union and the DNR Service Center building.
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