- One of the spectators at the Crandon Brush run today hadn't seen the race in 20 years. Wisconsin Department of Tourism Secretary Stephanie Klett said she's impressed by the event's draw.
"You've got racers coming from all over the United States, yove got fans coming from all over the midwest and across the country and it's huge for tourism. Toursim is a 16.8 billion dollar industry in Wiscosin, and right here in Forest County, they are bringing them in by the thousands," said Klett.
Racing might not appeal to everyone but Klett says, don't underestimate the economic benefit this sport brings to the region.
"When you host an event like this, you think oh well folks are coming in for the races in Crandon, they're coming in for a couple days. Well, think about the hotel stays, the camping stays, people are fueling up. They're grabbing their coffee, they're buying their breakfast, their lunch, their dinner. You know they're not leaving here without a souvenir!"
Klett said racers she talked to remember every track they've been on, and most told her Crandon is their favorite. As for the spectators, she says Forest county's hospitality goes a long way in bring people back.
"They treat people first class, their customer service is great. So we know that not only are people coming here and spending their money, they're treated well, they're coming back and they're going to do it year after year after year."
Written By: Kailey Burton