- You can bet there were smiles all across Wisconsin when the Badgers finished their upset win over Villanova on Saturday night.
But excited Bucky fans aren't the only ones enjoying the ride to the Sweet 16.
Some Northwoods businesses are loving it too.
"Whether it's the Badgers, Packers, and even the Brewers, when the local teams do well, we see a large upswing for our business," said Bucketheads bartender Lyndon Lampe.
Wisconsin's jump to the Sweet 16 has done just that for Bucketheads Sports Bar in Rhinelander.
Lampe says it's been all Badgers talk at the bar the last few days.
But he's not the only one noticing the excitement.
"I think a lot of people were surprised by the win this past weekend, and Saturday a lot of people were in looking for new Badger things, excited about where we're going to go with this," said Packerland Plus owner Brenda Mrotek.
The Wisconsin NCAA tournament run comes at a particularly important time for Packerland Plus in Minocqua.
It's providing a spark to what's normally a quiet time of year.
"This time of the year is hard because snowmobiling's done, ice fishing is still going a little bit, but people can't really open their cabins," said Mrotek. "Summertime is definitely the bigger season when we get more tourists around."
Mrotek also said Packerland Plus is already prepared for a few more Wisconsin wins.
"We already have shirts and hats pre-booked for Final Four, so hopefully they make it that far. Again, the further teams go in playoff situations like this, the more excited fans get."
Over at Bucketheads, the Badgers games are a chance to offer drink specials to customers. And much like Packerland Plus, these unexpected games help fill a void.
"The longer they go, it bridges the gap from--we obviously had the Saint Patrick's Day party--it bridges the gap right into the start of baseball season," said Lampe.
Whether it's rooting as a fan or rooting for better business, it's all about the Badgers right now.
"At this point it's 'Go Bucky!' and hope they can do it," said Lampe.
Wisconsin's next game is this Friday night against Florida at Madison Square Garden.