- Not many people buy bottled milk anymore. But a locally owned store in Crandon recently brought it back.
"Grandpa sold bottled milk in 1935 when he came to Crandon and for many years after that,"
Now third generation Jay Schaefer is continuing the tradition at Schaefer's IGA in Crandon.
He's selling another locally owned business product on his shelves.
"When I went down and met Tom Lamers and worked out the glass jar milk delivery system, I was pretty proud of three generations and Tom informed me he's four generations and they've been going for 101 years," Schaefer said.
Even though Lamers Dairy has them beat by a generation, what really matters is the kind of milk they produce, which comes from Appleton.
"They are full of tradition. They watch their production very closely. They're very modern," Schaefer said. "The brother is now the fourth generation running the operation and they're really proud of the award s that they win like for their chocolate milk and stuff."
With the latest trend in the dairy state, some might say milk taste better from a bottled glass.
"It seems to stay colder and it just seems to taste better," said Schaefer. "And of course there's the environmentally friendly factor that you're returning a bottle rather than filling the landfills."
But what is it doing for business?
"AS far as how much it's going to change our overall dairy sales, we're going to have wait and see on that," said Schaefer. "Those statistics aren't in yet."
Although we don't know the popularity of the new product, we do know some traditions never gets old.
"It's an old family business in Wisconsin selling milk to another old family business in Wisconsin," Schaefer said.