- It can be hard to find unique clothing in a smaller community like Antigo. But two sisters-in-law have perfected a business for the small town.
Schroeder's in Antigo has changed a lot over the years. The business began as a farm market.
But in the last 25 years the business has evolved to better serve the Antigo area.
"It evolved to more giftware, then we added clothing, and then we added jewelry," said Gina Schroeder.
"And then we added purses and we added shoes," said Judy Schroeder.
"Whatever we couldn't find in Antigo, we thought, 'Well, why not try it?"
The co-owners enjoy running the store together.
"We have a lot of fun," Judy said. "You can't ever go wrong buying for a store. It's like a full-time shopping job. Who wouldn't want to shop all the time? And we get to shop all the time."
The store is one of the only places to find these types of items in the area, and the owners travel around the country to find new items to bring to the store.
"It's just so much fun to find new things and say 'Oh, everybody is going to be so excited when we bring this back,' Gina said. "And we just find different things to bring back to our small town that they wouldn't find normally in a place like this."
You can still buy potatoes at the store. The greenhouse will open next week to get ready for spring.
You can visit the store's website at the link below.
|Story By: Jeanine Ilacqua