- Thousands of holiday shoppers will head to stores and businesses this week.
This Friday is Black Friday and lots of people want to get to stores early for the best holiday deals.
But some businesses are opening a little earlier.
Almost 30 stores at Wausau Center Mall will open at 6 p.m. on Thanksgiving.
"I guess it's kind of driven by the consumer demand. They want stuff earlier and to be open more hours. We made it optional for stores to open at 6. We have half our stores opening at 6 p.m. Thanksgiving the rest will open by 6 a.m. Black Friday," explained Kirk Kamke, Wausau Center Mall General Manager.
Last year the mall opened some stores at 8p.m. on Thanksgiving.
They opened at midnight in 2012.
"The stores are really coming out with their ads and they're using this, with the recession a few years back they're still trying to build up the economy so they're really pushing, that's why these extended hours are put in place to help people give more opportunities to spend," said Kamke.
The mall has 13 stores opening on Black Friday.
You can find a link to which stores will open on Thanksgiving below.
Wausau Center Mall Hours