VILAS COUNTY - Tourism leaders hope updates to a smartphone app will bring in an extra $350,000 to Vilas County.
The app will now offer GPS services to the county's non-motorized trail app.
Vilas County Tourism & Publicity will pay for it with a nearly $40,000 Joint Effort Marketing (JEM) grant from the state department of tourism.
"The directional service will also follow them on the trail. That way they know how far they've travelled, how far they have left to go, and whether or not they should turn around and go back," said Vilas County Tourism & Publicity Director Cindy Burzinski.
Nearly 500 people have downloaded the app since it launched this past May.
The grant will also pay for more paper trail maps.
The office has already given out more than 16,000 paper maps since May.
More people have used the trail since the app launched.
The new funding should make an even bigger impact.
"We are looking at a goal of an additional 750 overnight stays for an approximate economic impact of $350,000," Burzinski added.
The updates to the app should be available sometime in the spring.
The app is currently available on iPhones and iPads.
It will soon be available on Android devices.
|Story By: Lauren Stephenson