MINOCQUA - The 52nd year of Beef-a-Rama has come and gone.
One Beef-a-Rama roaster has participated in Minocqua's iconic event every year since its inception.
That's Bill Ross, owner of Ross Sportswear and Ross' Plus. He says he and his family change up the recipe up a bit from year to year.
"Many years of experimenting," Ross said. "I think I've come down with a foolproof plan."
Ross's father first owned the store back in the 1960s, when the fest began--as "Fish-a-Rama." Now Ross is the owner and head chef, a title that he says he will pass onto his son next year.
|Story By: Stephanie Haines