RHINELANDER - Many people woke up early and headed to the store for Black Friday.
It is considered one of the biggest shopping days of the year because it can mark the start of the holiday shopping season.
Many people came out to snag a deal despite the chilly temperatures.
"We're from Wisconsin. We're hearty people. It's fun. You just bundle up and wear your layers. It doesn't stop us," said Black Friday shopper Katie Meyer.
"I dressed for it with boots, long underwear, warm coat, gloves. I knew I'd have to stay warm," said shopper Linda Rectenwald.
"I was hesitant but I still came out anyways," said shopper Ellysa Aijala.
Shopping on Black Friday is a tradition for many families.
"I came out for Black Friday because it is a tradition. It's a nice way to start off your Friday morning by working off some of those calories after all the turkey," said Meyer.
"I come just to shop with my mom. We do it every year. She does her Christmas shopping and I tag along," said Aijala.
"We came to get some deals. The crowds are not as bad as they are back home so it was pretty easy to get what we wanted," said Black Friday shoppers Mike and Dora Dione.
"I came because of all the deals and shopping for family and grandkids," said Rectenwald.
Many local stores saw Black Friday traffic as well.
"It's our way of showing our appreciation for our customers. It is a great way for us to kick off new styles and designs," said Tricia Metropolus from Metro Screenprinting in Rhinelander.
|Story By: Jeanine Ilacqua