TOMAHAWK - Most motorcyclists left Tomahawk after an eventful weekend, but some still stuck around Sunday to shop. That really boost business for stores downtown.
You could find bikers shopping up and down Wisconsin Street all Sunday. Tomahawk Surplus Store has been in business for 58 years. The co-owner, Jim Wise, has seen the 33rd Tomahawk Fall Ride start from the beginning. He also knows which stores profit from the event and which don't.
"If you have a flower shop, you probably won't do as well, but the money is in the community. What I noticed is that it really helps the non-profit organizations, said Wise. "A lot of their annual fundraising in two or three days here, which is helpful for them. The money stays in the region and it supports their cause or events."
The motorcyclists brought in a lot of money for Tomahawk, but other surrounding areas profited from it as well.
"It's really affected not only the Tomahawk area, but the region around. I think if you look in Eagle River, Minocqua, even as far as Crandon, they all fill up their hotels and motels. It's a big event," Wise said.
Whether motorcyclists buy winter gear or not, the co-owner believes he'll do well because the winter season is coming around soon.