Small businesses see busier Black Friday than usualSubmitted: 11/28/2015

Play Video
MINOCQUA - With only 27 days until Christmas, people filled the stores this weekend to start checking names off their gift list.

But where are people buying their gifts from?

Small business owners in Minocqua were pleasantly surprised this Friday.

"Black Friday was in the black," said Remember When owner Mike Mallizzio.

In fact, business was great Saturday as well.

"It's usually one of the two days that's busier than the other, but not really this year," said Ross Sportswear manager Bill Ross. "It seems like it's going to be busy today too." 

American Express launched Small Business Saturday five years ago to get more people to shop local. And this year it's paying off for them.

"It was better than we've ever had for a Black Friday day. All this small business support has been wonderful," said Imaginuity manager Jessica Johnson.

While the small businesses aren't sure what caused the shoppers to go small this year, they have their own ideas.

"I think the weather was nicer, so more people were walking around. I think people are enjoying a more laid back, comfortable shopping experience," said Johnson. "Not everybody wants to go stand in line and be crowded and deal with that."

Whatever the reason, it's making small businesses and customers happy.

"It's been a great day, a lot of gift wrapping, and a lot of happy faces walking out the door," Johnson said.

Story By: Katie Thoresen

Text Size: + Increase | Decrease -
 Print Story Print Story | Email Story Email Story


WAUSAU - This has been Wisconsin's deadliest gun-deer season in the past five years, with two shooting fatalities already recorded.

+ Read More

MAUSTON - Authorities are investigating the death of a person who was found unresponsive in Decorah Lake early Friday.

Kyle Lynch, the Wisconsin Department of Natural Resources warden for Juneau County, says he was called to the scene to assist in a boat search about 1:30 a.m. He also says the Mauston Fire Department recovered the body, which was found in the water.

+ Read More

APPLETON - The U.S. Marshals Service says a convicted sex offender who was wanted for violating the terms of his release has been arrested in Appleton.

+ Read More

THREE LAKES - In many communities, it doesn't feel like the holidays without first lighting a tree. In Three Lakes Friday, that meant more than 3,000 lights on a 95-foot tree.

The tree-lighting ceremony was a part of the 21st Festival of Lights. You could also find Santa and Mrs. Claus among the crowd.

+ Read More
+ More Local News


MOUNT HOREB - A southern Wisconsin school district has cancelled plans for elementary school students to read a children's book about a transgender girl after a group threatened to sue.

+ Read More

TOMAH - The Tomah Veterans Affairs Medical Center says it has adopted another plan to improve patient care.

The La Crosse Tribune reports that Friday's release of the "100-day plan" comes almost 11 months after media reports that veterans at the center were prescribed excessive doses of opioid painkillers and that employees who spoke out faced retaliation from top officials.

+ Read More

A Republican legislator has introduced a bill that would require drivers who lack valid licenses to immediately surrender their vehicles to police.

Rep. Joe Sanfelippo of New Berlin began circulating the proposal for co-sponsors on Tuesday. He said in a memo to his fellow lawmakers that the measure would keep dangerous and irresponsible motorists off the road.

+ Read More

MADISON - The Wisconsin Supreme Court says state troopers can stop motorists for littering.

The court ruled Wednesday in a case involving Daniel S. Iverson of Amery. Iverson was driving in La Crosse in 2014 when a state trooper pulled him over after he saw someone throw a cigarette out of the vehicle in violation of the state's littering law and cited Iverson for drunken driving.

+ Read More
+ More Regional News

Click Here