- Eagle River businesses call the holiday season "key" to their success all year long.
Those businesses are hoping shoppers will boost their sales in December.
"Businesses downtown all need a boost in the winter months, and this is a good way to get them in there with this contest," said event coordinator Susie Erickson.
For the second year, the Eagle River Business Association is coordinating Win the Northwoods Treasures. It encourages shoppers to visit the more than 40 businesses participating in the event.
"The businesses in Eagle River have really responded," Erickson said. "They're not just [Eagle River Business Association] businesses. That's the point of this. It's a community-wide promotion."
People can pick up an event card at any business. If they get it stamped by at least 12 participating businesses, they can enter to win one of six gift baskets. The event runs through December 21.
Story By: Ben Meyer