- Bone chilling temperatures didn't stop people from jumping into an icy lake.
It was all to help people affected by cancer.
Newswatch 12 takes you to St. Germain for the 14th annual Polar Bear Plunge.
For a few seconds you feel paralyzed and shocked after jumping into a freezing lake.
"It'll take your breath away, but I understand the concept of it. 30 seconds of freezing cold water is nothing compared to people dealing with cancer have to go through every day during their treatment." said WRJO's Co-Emcee, Amy Linnett.
For 14 years, people who have or are affected by cancer jump into a very icy Big Saint Germain Lake.
It raises money for Angel On My Shoulder; an organization founded by Lolly Rose after her husband died from cancer.
"My children and I wanted to make something good out of something bad. We wanted to start a foundation that would support those living with or affected by cancer." Rose said.
"Our daughter was diagnosed with a brain tumor. She was actually one of the 22 cases ever known in the world," said volunteer, Eric Schoeneck.
"We spent a lot of time down in Madison for surgeries and saint Joe's in Marshfield. After seven months she lost her battle with cancer. She passed away three and half years old."
Through the support of the foundation, Schoeneck and other families get the support they need.
"Everybody in the organization wanted to make sure we were comfortable and taking care of that we could focus on Jadelyn's care," Schoeneck said.
"It's just a heartwarming experience. That's why we do what we do with the volunteering."
It might sound crazy to jump into an icy lake.
But if you're brave enough to do it, there are some things to consider.
"We always recommend shoes because once you get out of the water, you're back on the snow and ice and it's not good on the feet." Linnett said.
"You want to make sure you put light clothing on because when you once you get out of the water… make sure you're hydrated as well." second time jumper, Margaret Willis said.
Freezing is an understatement, but it's definitely for a good cause.
Story By: Shardaa Gray