- When Thanksgiving ends, the Christmas season begins.
But people in the Northwoods town weren't just in the holiday spirit.
They were gearing up for ice fishing.
Santa made a lot of stops in the Northwoods Saturday.
One was in Eagle River.
"This is my favorite time of the year because I get to sit in Santa's lap," said eight year old, Helena Sluzenski.
"Santa actually had a desk incorporated this year and more visual stuff," twelve year old, Dean Kazantzis said.
Before Santa made his way down Wall Street, a parade of seven decorated Ice Shanties rolled past the crowd.
They hoped to win the title of best ice shanty.
"We decided it would be fun since we own a bar and restaurant," Tijan's Twelve Pines co-owner, Barb Tijan said.
"We thought we'd like to decorate it with beer signs and make it cute."
Not everyone knew what an ice shanty is.
"Do you know what an ice Shanty is? No." said eleven year old, Chris Kazantzis.
That's why they started the Ice Shanty parade six years ago.
"Our idea was just to get a bunch of people in town. Kind of get the men involved," Christmas Kick Off Parade organizer, Katie Hayes said.
"A lot of people don't know what ice fishing is about. We're trying to encourage people to come up in the winter and spend time in our town, our great town. We just thought it was a good idea."
All shanties promoted local businesses.
"That's why we put it on. To get more people downtown. It's Small Business Saturday today. We're encouraging a lot of people to shop small, shop downtown. That's why we do it." Hayes said.
Getting in the Christmas and ice fishing spirit while supporting local businesses.
Story By: Shardaa Gray