- Small businesses in Eagle River hope free sleigh rides will draw more shoppers.
Saturday kicked off the 5th year of free sleigh rides around the downtown area.
The Eagle River Business Association sponsors the rides.
Small businesses believe the free rides down Eagle River's main street will make visitors more aware of local businesses.
"We thought that it would be a good idea to get people downtown to see what businesses we do have downtown. Even if they don't shop on the day that they come down for the sleigh rides, you know they can still see what businesses we have and what a great little town we have here in Eagle River," says Eagle River Business Association president Gail Newitt.
Hundreds of people come out each year to take a scenic ride around town.
The Christmas season is the second biggest shopping season for downtown Eagle River.
Businesses depend on it to carry them through the winter.
"It definitely brings people [to] downtown Eagle River. And during the Christmas season it really helps. You know, we've got to draw as many people as we can down here. There's a lot of good shopping down in this little town. You might not find everything you want, but you certainly can find a lot of things," adds Newitt.
You can get a free sleigh ride every Saturday in December from 11am to 2pm.
Just stop by the Eagle River Historical Society Museum on Railroad Street.
Story By: Lauren Stephenson