- With today's technology, getting kids off the couch can challenge any parent.
But a new toy store in Rhinelander is hoping to change that.
Saturday was the grand opening for Imaginuity on Brown Street in downtown Rhinelander.
They have another store in Minocqua.
The manager hopes people have fun while shopping in the store.
"The number one thing we do here is we engage. Nobody walks in the store or by the store without getting a smile. You want hands-on, interaction," said Imaginuity manager, Jessica Hatch.
"Not everybody is shopping, but they're always going to come in here and have a good time."
They opened on Neighborhood Toy Store Day.
That day was set up to kick start the holiday shopping.
"Neighborhood Toy Store Day kind of celebrates how we contribute to the community and the community supports local businesses. We really play on that." Hatch said.
The store is open seven days a week.
Monday thru Saturday: 9:00 A.M. - 5:00 P.M.
Sunday: 10:00 A.M. - 3:00 P.M.
It's located at 21 S. Brown St.
Story By: Shardaa Gray