- The City of Eagle River saw more revenue from tourists in 2012 than ever before.
According to the Eagle River Area Chamber of Commerce, businesses can thank a number of year-round special events for the increase in customers.
"We strategically do events throughout the complete season... In other words there's events in the winter, spring, summer and fall, and just different things to bring different people to the area. We continue to try to make them grow, and continue to look for new ways and new things to do to bring people to the area," said Conrad Heeg, Eagle River Area Chamber of Commerce Director.
Some of those events include the US Pond Hockey Tournament, Klondike days, Cranberryfest, The World Championship Snowmobile Derby, and Journey's marathon.
The chamber also draws people in by advertising Eagle River and its events as far away as Chicago, Milwaukee, and Minneapolis.
"People come from those distances to come here to do things, well they're automatically going to stay overnight. And if they stay overnight they're spending money on lodging, to buy gas to go shopping to go to dinner," said Heeg.
Chamber Director Heeg, also credits their database of more than 400 volunteers for making the many large-scale events possible.
Story By: Kailey Burton