- Northwoods Bears fans might think the most humiliating feeling is putting on a Packer jersey.
But a pink Packer jersey - has to be even worse.
"It's hard to swallow, but you gotta do what you gotta do," says Woodruff's Matt Schuh.
Wearing a pink Packers jersey is even harder to swallow since Schuh is a diehard Chicago Bears fan.
Packers fan Michael Hawke owns a business right next door to Schuch in Woodruff.
"We decided that whoever had the better regular season record, the loser needed to wear a jersey of the opposite team while he worked all week long. Then I was like, 'let's make it a pink jersey'," Hawke says.
Thursday, Schuh was forced to eat lunch outside and wave to drivers on busy Highway 47.
"I had a bunch of customers stop in and stuff, just to give me a little harassment. It's just all good fun and humor. It's all for a good time," he says.
But it was Schuh, the Bears fan, having a better time early in the season.
"When the Seahawks game happened, Matt came in and said, as a Bear fan, I apologize for that, that was a travesty of a game, but you're still going to look pretty in pink. But who's laughing now?" chuckles Hawke.
This is the third year of the bet.
Hawke's worn one pink Brian Urlacher jersey, but it's now one pink Aaron Rodgers, one pink Clay Matthews jersey for Schuh.
The pressure's even higher next season.
"The stakes are going up next year. We are doing the Polar Plunge next year. Loser's gotta go in with the jersey," says Schuh.
Story By: Ben Meyer